obama2012-needshelp2-8

Michelle Shows Up in Obama 2012 Ads

  |  September 2, 2011   |  Comments

The First Lady has joined the President in ads running across the web.

First Lady Michelle Obama has joined the President in ads running across the web from the Obama for America 2012 campaign. The change comes amid reports of Mrs. Obama playing a larger role in the campaign.

Display ads from OFA spotted on Facebook and on ad networks including Google's don't stray far from Obama's 2008 campaign ads. Indeed, they feature the "Join Us" call to action, ubiquitous during the last election. However, unlike the '08 campaign ads, the new ads pair POTUS and FLOTUS, suggesting, "You should join Barack and Michelle Obama."

Many of the ads are re-targeted through ad networks to people who have visited the BarackObama.com website, and are intended to generate signups to build the campaign's list of supporters.

It could be part of a broader effort to include the First Lady more strategically in the campaign. In addition to appearing at several recent fundraisers and planning to attend a fundraising lunch in Manhattan as the guest of honor later this month, it was announced yesterday that Michelle and her signature sculpted arms will be seen on the cover of Essence Magazine's October issue.

Recent Obama for America 2012 ads:

obama-barackandmichelle9obama-michelle-fb9obama2012-needshelp2-8obama2012-visitwebsitenow8

obama2012-visitwebsitenow-scrollover8

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter. Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...