Shark Night sinks its choppers into Yahoo Movies, and more.
Shark Night sinks its choppers into Yahoo Movies, Broadway lights up New York Times, and more in this week's cool ads spotted around the Web:
Product / Advertiser: Silverwood Films' "Shark Night"
Publisher: Yahoo Movies
Product / Advertiser: Heineken
Publisher: Pitchfork Media
Following Ad Expansion:
Product / Advertiser: "Catch Me If You Can"
Publisher: New York Times/N.Y. Region
Product / Advertiser: Dick's Sporting Goods
Publisher: ESPN/splash page
Product / Advertiser: Converse
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
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IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT