Foursquare and other location-based services have gained traction.
A Pew Internet Project report released today represents at least a modest victory for Foursquare and similar services, finding that 12 percent of smartphone users are checking in via location-based apps. The research firm polled 688 smartphone users in May to arrive at the statistic, which, according to Pew, was up from the 7 percent of online users who said during the same month last year that they used location-based services.
In its report, Pew notes that it used the term "geo-social" for the first time in its questioning.
And according to the study, check-in services like Foursquare, Gowalla, and Loopt are most popular with adults below the age of 50, minorities, and people making less than $75,000.
Here are other major takeaways from the smartphone-based research:
- 92 percent of smartphone owners use their device for text messaging
- 76 percent employ their smartphones to check email
- 59 percent of smartphone owners utilize their device to access social networking sites
- 15 percent use their phone to access Twitter
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Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
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September 23, 2014