Home  › Media › Mobile
Christopher Heine

12% of Smartphone Users 'Get' Geo-Social

  |  September 6, 2011   |  Comments

A Pew Internet Project report released today represents at least a modest victory for Foursquare and similar services, finding that 12 percent of smartphone users are checking in via location-based apps. The research firm polled 688 smartphone users in May to arrive at the statistic, which, according to Pew, was up from the 7 percent of online users who said during the same month last year that they used location-based services.

In its report, Pew notes that it used the term "geo-social" for the first time in its questioning.

And according to the study, check-in services like Foursquare, Gowalla, and Loopt are most popular with adults below the age of 50, minorities, and people making less than $75,000.

Here are other major takeaways from the smartphone-based research:

- 92 percent of smartphone owners use their device for text messaging

- 76 percent employ their smartphones to check email

- 59 percent of smartphone owners utilize their device to access social networking sites

- 15 percent use their phone to access Twitter

ClickZ & Efectyv MarketingConvergence Analytics: Digital Measurement in Transition
This joint report by ClickZ and Efectyv Marketing seeks to identify how the evolution of digital analytics affects and challenges practitioners, vendors, and investors. Download it today!

COMMENTSCommenting policy

comments powered by Disqus

ABOUT THE AUTHOR

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

WEBINARS

e-Learning Courses

Jobs

    • Digital Marketing Manager
      Digital Marketing Manager (Ready Set Rocket) - New York  Ready Set Rocket is seeking an experienced online marketer to join our team as the...
    • Display Media Buyer
      Display Media Buyer (Centerfield Media) - El Segundo   Centerfield Media is an online performance marketing organization specializing in...
    • Search Engine Media Buyer
      Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...