AKQA CEO on Mobile, Asia, and the Bay Area Attitude

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During a recent visit with AKQA CEO Tom Bedecarré, the marketing veteran shared his views on emerging mobile trends, plans to expand in Asia, and how entrepreneurs in the Bay Area differ from those in China.

From East to West: The Mobile Battlefield Unfolds in His Backyard

When AKQA started a dedicated mobile division in 2006, it had a sense that North Asia like Korea and Japan were far ahead of America. Four years ago, AKQA even explored buying a mobile company in China.

But with integration and merging of mobile and social on iPhone and Facebook, attention shifted to Silicon Valley in AKQA’s backyard.

Referring to news of Google launching Google+ and buying Motorola, Bedecarré asked: Who would have thought the Google juggernaut would need to keep up a multi-front battle with the likes of Apple and Facebook as competitors?

Read the whole article on ClickZ.Asia.