Home  › Marketing › Local
zagat

Google Adds Zagat to Its Local Buffet

  |  September 8, 2011   |  Comments

Search giant dives deeper into content game, perhaps further spurring Google Offers push.

zagatGoogle has purchased Zagat for an undisclosed sum. The development comes three years after the 32-year-old restaurant reviews brand was shopping itself around, reportedly for $200 million.

With the purchase, Google dives deeper into the content game, as Zagat offers consumer surveys-based eatery reviews for all 50 U.S. states and 24 other countries. In its blog post announcing the move, the Mountain View, CA-based company enthuses about Zagat's usefulness to its search scheme and Google Maps. It's also reasonable to assume there will be a significant Zagat integration into the daily deals product, as the search giant escalates its rollout of Google Offers.

But Zagat, once dubbed "The Gastronomical Bible" by The Wall Street Journal, may not have the market presence it possessed just a few years ago. Free-to-use social media competitors like Yelp and Foursquare have seemingly cut into subscriptions-based Zagat's online market share as a go-to source for restaurant patronage decisions.

For instance, according to comScore's numbers, Yelp's unique visitors traffic jumped from 23.4 million to 33.3 million for July 2011 year-over-year, a 42 percent gain. Zagat, on the other hand, dropped from 298,000 visitors to 238,000 this year vs. last year for the same month.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Jobs

    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...
    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...