Move comes after a summer of growth for social TV platform.
Social entertainment platform GetGlue has launched a self-service marketing dashboard where TV networks can manage their presence and create campaigns.
According to a blog post, GetGlue says it is a new way for TV networks to engage and reward fans. The service enables marketers to manage official profiles, create rewards, see stats, add social media links and manage "stickers." GetGlue's stickers are analogous to Foursquare's badges.
Initial participants include USA Network, Discovery Channel, Oxygen and HBO. GetGlue expects to add movie studios and music labels in the fourth quarter.
What’s more, GetGlue has introduced new ways to reward users by creating specials. Examples include online discounts, retail coupons and exclusive content. These can be attached to a check-in or a sticker, and can be given specifically to "Fans," "Superfans" and "Gurus," designations based on how often users' check in. For example, HBO created a special to reward everyone who unlocks all 12 episode stickers for True Blood with a 30% discount at the HBO Store.
HBO's VP of social media and performance marketing, Sabrina Caluori, said in a statement, “GetGlue’s new marketing platform makes it easy and convenient for us to directly manage our profile on the service and reach out to those fans in a creative and consistent way.”
By creating reward-based calls to action, GetGlue says brands incentivize live tune-ins and help spread marketing messages across the social graph. For brands, it argues these messages are particularly powerful since they come from trusted sources rather than the brand itself.
All business accounts on GetGlue must first be verified. Once that happens, brands can configure all their pages using the dashboard.
GetGlue is also adding new ways to view and manage stickers, including a viewable list of upcoming stickers and the ability to edit the name description and timing of stickers.
As of this summer, GetGlue had 1.5 million users. It also recorded steady growth in user activity. According to the company, users check in 7 millino times in June, 9 million in July and 11.5 million in August.
On the heals of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
Hong Kong, May 5-6, 2015
A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
May 6, 2015
12:00pm ET/9:00am PT