Home  › Social › Social Media
walgreens2

Walgreens Donates Flu Shots Via Foursquare, Facebook

  |  September 8, 2011   |  Comments

Retailer pledges up to 200,000 shots for those in need.


For nearly a month, every time someone checks in at a Walgreens on Foursquare or Facebook Places the retailer will donate a flu shot to an uninsured, underinsured, or financially in-need person. The initiative will run nationwide and in Puerto Rico from Sunday through Oct. 8, Adam Kmiec, the brand's social media director, told ClickZ News.

Up to 200,000 flu shot vouchers will be distributed by Walgreens via five major cause organizations which, he said, will be announced on Monday. Flu season begins Oct. 1.

Due to a recent successful campaign on Foursquare with movie rentals brand Redbox, Kmiec said, Walgreens' team expects to see more activity via that app compared to Facebook Places. But he emphasized the campaign is platform neutral.

"Foursquare has been a great partner, combining social with location," he explained. "If people prefer to use Facebook Places… fantastic."

walgreens2

Photo credit: Ramon D.

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Resources

Jobs