iCrossing Buys Hispanic Agency Wallaby Group

  |  September 12, 2011   |  Comments

Wallaby has roots in search and offices in five countries, including Spain.

iCrossing has acquired Wallaby Group, a digital agency with roots in search and offices throughout Latin America and Spain. Wallaby will be rebranded as iCrossing, creating the global search agency's first dedicated presence in the region. It had previously worked with partners, including Wallaby, to service Coca-Cola and other clients' regional search marketing needs.

Wallaby has headquarters in Santiago, Chile and outposts in Mexico City; Lima, Peru; and Buenos Aires, Argentina. Its office in Madrid will support iCrossing's existing client campaigns in Spain.

The addition of Wallaby brings iCrossing's headcount from 750 to 800, spread across 18 global offices. Wallaby CEO Gonzaga Valdes will lead the Latin America/Spain region.

"From a client perspective, you are in a better spot when you work with agencies with talented people on the ground that are knowledgeable about local markets," said Tom Daly, group manager, strategy and planning, The Coca-Cola Company, in a press release. "It makes sense for an agency like iCrossing to fully integrate that kind of talent."

According to its website, in addition to its core search focus Wallaby offers media, creative, analytics, and social media services. Clients include Universia, Toyota, MetLife, and LG.

Terms of the deal weren't disclosed.

Tags:

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Technical Business Analyst
      Technical Business Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Technical Business Analyst to our expanding team...