Wallaby has roots in search and offices in five countries, including Spain.
iCrossing has acquired Wallaby Group, a digital agency with roots in search and offices throughout Latin America and Spain. Wallaby will be rebranded as iCrossing, creating the global search agency's first dedicated presence in the region. It had previously worked with partners, including Wallaby, to service Coca-Cola and other clients' regional search marketing needs.
Wallaby has headquarters in Santiago, Chile and outposts in Mexico City; Lima, Peru; and Buenos Aires, Argentina. Its office in Madrid will support iCrossing's existing client campaigns in Spain.
The addition of Wallaby brings iCrossing's headcount from 750 to 800, spread across 18 global offices. Wallaby CEO Gonzaga Valdes will lead the Latin America/Spain region.
"From a client perspective, you are in a better spot when you work with agencies with talented people on the ground that are knowledgeable about local markets," said Tom Daly, group manager, strategy and planning, The Coca-Cola Company, in a press release. "It makes sense for an agency like iCrossing to fully integrate that kind of talent."
According to its website, in addition to its core search focus Wallaby offers media, creative, analytics, and social media services. Clients include Universia, Toyota, MetLife, and LG.
Terms of the deal weren't disclosed.
Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
Hong Kong, May 5-6, 2015
A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
May 6, 2015
12:00pm ET/9:00am PT