iCrossing Buys Hispanic Agency Wallaby Group

  |  September 12, 2011   |  Comments

Wallaby has roots in search and offices in five countries, including Spain.

iCrossing has acquired Wallaby Group, a digital agency with roots in search and offices throughout Latin America and Spain. Wallaby will be rebranded as iCrossing, creating the global search agency's first dedicated presence in the region. It had previously worked with partners, including Wallaby, to service Coca-Cola and other clients' regional search marketing needs.

Wallaby has headquarters in Santiago, Chile and outposts in Mexico City; Lima, Peru; and Buenos Aires, Argentina. Its office in Madrid will support iCrossing's existing client campaigns in Spain.

The addition of Wallaby brings iCrossing's headcount from 750 to 800, spread across 18 global offices. Wallaby CEO Gonzaga Valdes will lead the Latin America/Spain region.

"From a client perspective, you are in a better spot when you work with agencies with talented people on the ground that are knowledgeable about local markets," said Tom Daly, group manager, strategy and planning, The Coca-Cola Company, in a press release. "It makes sense for an agency like iCrossing to fully integrate that kind of talent."

According to its website, in addition to its core search focus Wallaby offers media, creative, analytics, and social media services. Clients include Universia, Toyota, MetLife, and LG.

Terms of the deal weren't disclosed.

Tags:

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

Jobs

  • Editor
    Editor (Search Engine Watch) - New YorkRole Overview Search Engine Watch (SEW) provides tactical advice and information for businesses and site...