iCrossing Buys Hispanic Agency Wallaby Group
Wallaby has roots in search and offices in five countries, including Spain.
Wallaby has roots in search and offices in five countries, including Spain.
iCrossing has acquired Wallaby Group, a digital agency with roots in search and offices throughout Latin America and Spain. Wallaby will be rebranded as iCrossing, creating the global search agency’s first dedicated presence in the region. It had previously worked with partners, including Wallaby, to service Coca-Cola and other clients’ regional search marketing needs.
Wallaby has headquarters in Santiago, Chile and outposts in Mexico City; Lima, Peru; and Buenos Aires, Argentina. Its office in Madrid will support iCrossing’s existing client campaigns in Spain.
The addition of Wallaby brings iCrossing’s headcount from 750 to 800, spread across 18 global offices. Wallaby CEO Gonzaga Valdes will lead the Latin America/Spain region.
“From a client perspective, you are in a better spot when you work with agencies with talented people on the ground that are knowledgeable about local markets,” said Tom Daly, group manager, strategy and planning, The Coca-Cola Company, in a press release. “It makes sense for an agency like iCrossing to fully integrate that kind of talent.”
According to its website, in addition to its core search focus Wallaby offers media, creative, analytics, and social media services. Clients include Universia, Toyota, MetLife, and LG.
Terms of the deal weren’t disclosed.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceSnapchat is very popular with Millennials, while McDonald's is not. Could McDonald's glean some of that popularity, being the first brand to use the p...
View articleStarting Friday, Uber users in 10 cities across the world will be able to sync the app with their Spotify accounts, controlling the music during their...
View articleAs iCrossing becomes a full-service digital agency, it's beefing up its media team. Read More...
View articleAlso news from PubMatic, Shiny Ads and Promodity. Read More...
View articleIAB promotes Doty, NMS's Snyder steps down, iCrossing names chief creative officer. Read More...
View articleA veteran of R/GA and TBWAChiatDay, Stern is tasked with forging a creative practice for the Hearst-owned agency. Read More...
View articleFrom custom ads to custom apps, publishers increasingly tailor content for advertisers. Read More...
View article