Just 17 percent of respondents to a recent study said they share brand experiences on Facebook.
Consumers evidently like to keep their brand interactions low key. Just 17 percent of respondents to a recent study said they share brand experiences and news stories with others on Facebook. And only 13 percent stated they post messages about brands that they like.
The research was conducted by email services provider Constant Contact and research firm Chadwick Martin Bailey, surveying 1,491 adults nationwide online last winter.
Among its other findings: Users most often like brands because they are a customer (58 percent) or they want a promotion (57 percent). And 77 percent of respodents said their normal way of interacting with companies is by reading brands’ posts and updates.
Additionally, about half (51 percent) of Facebook users said they were more likely to purchase from a brand after "liking" it on the social site. Slightly more (56 percent) said they are more likely to recommend a brand to friends after liking it on Facebook.
Seventy-eight percent of consumers who like companies said they do so with fewer than 10 brands. The joint study also revealed that 76 percent of the surveyed had never unliked a brand on Facebook.
Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
January 29, 2015
1:00pm ET/10:00am PT