Home  › Social › Social Commerce
find-us-on-facebook

Retailers Should Author Facebook Posts on Wednesday

  |  September 13, 2011   |  Comments

Study contradicts research from earlier this year that said Sunday was best.

Retailers get 8 percent more engagement out of their Facebook posts on Wednesday than other days of the week, according to new research by Buddy Media. That data-point flies in the face of the company's study from last April that said Sunday was the best day for retailers to post.

The report, released today, looks at aggregated data from nearly 100 of the Facebook marketing vendor's retail clients. It was gathered from the first six months of 2011. Buddy Media measured general "engagement rates" by considering how many comments a post created and what percentage of a brand's Facebook audience "liked" it.

As was the case in the April study, Buddy Media says short posts perform best. Messages longer than 80 characters receive 40 percent lower engagement, the research says.

Also, retailers need to wisely pick their spots as engagement decreases with too many posts. Brands that authored messages three or more times a day got 25 percent lower like rates and 42 percent lower comment rates. Overall engagement drops by 29 percent if companies post more than three times.

In addition, when posts pose questions, the study found that comments double while the engagement rate dips slightly.

Tags:

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Jobs

    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...
    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...