Study contradicts research from earlier this year that said Sunday was best.
Retailers get 8 percent more engagement out of their Facebook posts on Wednesday than other days of the week, according to new research by Buddy Media. That data-point flies in the face of the company's study from last April that said Sunday was the best day for retailers to post.
The report, released today, looks at aggregated data from nearly 100 of the Facebook marketing vendor's retail clients. It was gathered from the first six months of 2011. Buddy Media measured general "engagement rates" by considering how many comments a post created and what percentage of a brand's Facebook audience "liked" it.
As was the case in the April study, Buddy Media says short posts perform best. Messages longer than 80 characters receive 40 percent lower engagement, the research says.
Also, retailers need to wisely pick their spots as engagement decreases with too many posts. Brands that authored messages three or more times a day got 25 percent lower like rates and 42 percent lower comment rates. Overall engagement drops by 29 percent if companies post more than three times.
In addition, when posts pose questions, the study found that comments double while the engagement rate dips slightly.
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.