Supermarket caps vouchers at 1 million, as flood of traffic creates site outages.
If you want that Whole Foods Market $20-for-$10 LivingSocial voucher, don't wait until just before the offer expires tomorrow morning. According to the offer's landing page at press time, the supermarket chain has already sold half of its capped allotment of 1 million vouchers. Traffic to the page has bogged down LivingSocial's servers, at least based on several efforts to access the page by the ClickZ News team.
Whether or not Whole Foods sells all 1 million vouchers remains to be seen. But one thing is certain: It will not unseat LivingSocial investor Amazon as the all-time best seller on the daily deals platform. The e-commerce juggernaut sold 1.3 million vouchers for a $20-for-$10 offer in January.
Meanwhile, 5 percent of the revenue generated from today's campaign will be donated to Whole Foods' schools-based health/wellness initiative called Whole Kids Foundation.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
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