Supermarket caps vouchers at 1 million, as flood of traffic creates site outages.
If you want that Whole Foods Market $20-for-$10 LivingSocial voucher, don't wait until just before the offer expires tomorrow morning. According to the offer's landing page at press time, the supermarket chain has already sold half of its capped allotment of 1 million vouchers. Traffic to the page has bogged down LivingSocial's servers, at least based on several efforts to access the page by the ClickZ News team.
Whether or not Whole Foods sells all 1 million vouchers remains to be seen. But one thing is certain: It will not unseat LivingSocial investor Amazon as the all-time best seller on the daily deals platform. The e-commerce juggernaut sold 1.3 million vouchers for a $20-for-$10 offer in January.
Meanwhile, 5 percent of the revenue generated from today's campaign will be donated to Whole Foods' schools-based health/wellness initiative called Whole Kids Foundation.
Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
Hong Kong, May 5-6, 2015
A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
May 6, 2015
12:00pm ET/9:00am PT