If you want that Whole Foods Market $20-for-$10 LivingSocial voucher, don't wait until just before the offer expires tomorrow morning. According to the offer's landing page at press time, the supermarket chain has already sold half of its capped allotment of 1 million vouchers. Traffic to the page has bogged down LivingSocial's servers, at least based on several efforts to access the page by the ClickZ News team.
Whether or not Whole Foods sells all 1 million vouchers remains to be seen. But one thing is certain: It will not unseat LivingSocial investor Amazon as the all-time best seller on the daily deals platform. The e-commerce juggernaut sold 1.3 million vouchers for a $20-for-$10 offer in January.
Meanwhile, 5 percent of the revenue generated from today's campaign will be donated to Whole Foods' schools-based health/wellness initiative called Whole Kids Foundation.
Introducing... ClickZ Live!
SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
*Super Saver Rates expire Jan 24.
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
December 12, 2013
1:00pm ET / 10:00am PT