Supermarket caps vouchers at 1 million, as flood of traffic creates site outages.
If you want that Whole Foods Market $20-for-$10 LivingSocial voucher, don't wait until just before the offer expires tomorrow morning. According to the offer's landing page at press time, the supermarket chain has already sold half of its capped allotment of 1 million vouchers. Traffic to the page has bogged down LivingSocial's servers, at least based on several efforts to access the page by the ClickZ News team.
Whether or not Whole Foods sells all 1 million vouchers remains to be seen. But one thing is certain: It will not unseat LivingSocial investor Amazon as the all-time best seller on the daily deals platform. The e-commerce juggernaut sold 1.3 million vouchers for a $20-for-$10 offer in January.
Meanwhile, 5 percent of the revenue generated from today's campaign will be donated to Whole Foods' schools-based health/wellness initiative called Whole Kids Foundation.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014