Jeff Levick lands at the burgeoning digital music service.
Recently ousted AOL advertising executive Jeff Levick has a new gig with Spotify, according to a source close to the company. A source said Levick has accepted the position of chief advertising officer and will be based in New York, where "he will be building up a strong ad sales team in the U.S. and beyond."
Levick comes to London-based Spotify, a digital music service, with more than a decade of Internet marketing experience. After practicing law in the 1990s, he worked at Google from 2001 through 2008, matriculating up the search giant's corporate ladder from the financial services group to VP of industry development and marketing.
He then joined fellow former Google alum Tim Armstrong at AOL in 2009, hoping to successfully transition the company from an Internet dial-up service brand to a winning online advertising player. Levick left AOL about seven weeks ago.
At Spotify, which has been live in the U.S. for around two months, Levick lands at what is currently one of the digital world's hottest names. According to an AllThingsD story in early August, Spotify picked up 1.4 million U.S. users of its ads-supported free service in the first month, as well as 175,000 paid subscribers for its promo-free version. According to the report, it has 1.6 million paid subscribers in Europe.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014
September 23, 2014