Daily deals are not just for the inbox anymore, much less the mobile phone or out-of-home marketing screens. Now comes DailyCandy's collaboration with sister brand LX.TV, a television series that follows NBC's "Saturday Night Live."
DailyCandy, an online destination and e-newsletter targeting young urban women, launched its deals initiative last spring while plugging into Group Commerce's platform. The content brand will provide discount offers for the LX.TV "1st Look" segment, which entails a three-part series that premieres on Saturday.
Each 30-minute program will highlight nightlife and amenities for the cities of New York, Chicago, Miami, Washington, DC, and San Francisco. The deals offered during the show will focus on those markets and the themes of the show. For instance, this weekend's "Late Nite Bites" theme will be featured with 50 percent offers from a handful of local eateries.
Maria Sansone, the 1st Look host, will be "verbally mentioning the partnership, the deals and how to access them as part of show," a DailyCandy spokesperson explained to ClickZ. Sansone's copy will include call-to-action for the effort's landing page.
Both DailyCandy and LX.TV are owned by New York-based NBCUniversal.
Update: The article originally called LX.TV an online video series.
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Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
March 19, 2014