Dell Expands Listening Center to Asia

Adaline Lau | September 22, 2011 | 0 comments

For a brand that went through Dell Hell five years ago, the American PC manufacturer has not only bounced back from its social media nightmare but has become one of the most well-known global case studies for making money on social media platforms.

Today, Dell earns $15 million in revenue driving deals through @Delloutlet to its more than 1.57 million followers on Twitter.

The company also boasts a strong social media presence with more than 40 Facebook profiles worldwide, with thousands of staff representing the company on Twitter, and it has cracked the China market by becoming the most popular business brand in the country's top social networking site RenRen with 800,000 fans.

Continue reading on ClickZ Asia.

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ABOUT THE AUTHOR

Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting.