Digitas France wins Euro digital duties for Whirlpool, and other items of note.
Whirlpool Selects Digitas France to Head Digital Brand Strategy. The European assignment includes a redesign of Whirlpool’s master site, already completed, as well as overall communication strategy, brand creative and strategic positioning for KitchenAid.
Mobile Theory Welcomes Two Senior VPs. The mobile ad network has announced the hiring of Alvaro Bravo as SVP of Business and Corporate Development and Erica Chriss as SVP of Publisher Development. Both Bravo and Chriss join Mobile Theory after serving at Gresytripe; Bravo as its first VP and Chriss as VP of Strategy and Business Development.
Mediabrands Names Quentin George Chief Innovations Officer. George was formerly chief digital officer.
Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.