Home  › Marketing › Strategies

Execs & Accounts: Whirlpool, Mobile Theory, Mediabrands

  |  September 23, 2011   |  Comments

Digitas France wins Euro digital duties for Whirlpool, and other items of note.

Whirlpool Selects Digitas France to Head Digital Brand Strategy. The European assignment includes a redesign of Whirlpool’s master site, already completed, as well as overall communication strategy, brand creative and strategic positioning for KitchenAid.

Mobile Theory Welcomes Two Senior VPs. The mobile ad network has announced the hiring of Alvaro Bravo as SVP of Business and Corporate Development and Erica Chriss as SVP of Publisher Development. Both Bravo and Chriss join Mobile Theory after serving at Gresytripe; Bravo as its first VP and Chriss as VP of Strategy and Business Development.

Mediabrands Names Quentin George Chief Innovations Officer. George was formerly chief digital officer.

Tags:

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs