Virgin America, long known for its social media prowess, somehow manages to raise the bar with its latest campaign. For the next three months, the airline will give away a prize to every person who uses geo-social app Loopt to check in at its T2 terminal at the San Francisco International airport.
Loopt didn't disclose how many daily check-ins have been averaged at T2, Virgin's social-media-minded terminal that opened last spring after a major renovation. But it said that the terminal averages 9,500 outbound travelers per day.
Of that number, those who check in via Loopt can win anything from a free flight to complimentary gift items at retailers in T2, such as Cat Cora's Kitchen, Kiehl's, Napa Farms Market, and Natalie's Candy Jar. Morgans Hotel Group is also a partner, giving away random suite rentals for the Mondrian hotel in Los Angeles and the Clift in San Francisco.
Mountain View, CA-based Loopt, which claims 5 million users, has created a customized prize generator for the effort. A spokesperson for the company said that Virgin America, the T2 retailers, and Morgans Hotel Group were contributing to the cost of the daily prizes.
Most geo-social campaigns reward users with discounts or swag only after multiple check-ins.
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Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
March 19, 2014