Every check-in at SFO terminal will garner a free gift for three months.
Virgin America, long known for its social media prowess, somehow manages to raise the bar with its latest campaign. For the next three months, the airline will give away a prize to every person who uses geo-social app Loopt to check in at its T2 terminal at the San Francisco International airport.
Loopt didn't disclose how many daily check-ins have been averaged at T2, Virgin's social-media-minded terminal that opened last spring after a major renovation. But it said that the terminal averages 9,500 outbound travelers per day.
Of that number, those who check in via Loopt can win anything from a free flight to complimentary gift items at retailers in T2, such as Cat Cora's Kitchen, Kiehl's, Napa Farms Market, and Natalie's Candy Jar. Morgans Hotel Group is also a partner, giving away random suite rentals for the Mondrian hotel in Los Angeles and the Clift in San Francisco.
Mountain View, CA-based Loopt, which claims 5 million users, has created a customized prize generator for the effort. A spokesperson for the company said that Virgin America, the T2 retailers, and Morgans Hotel Group were contributing to the cost of the daily prizes.
Most geo-social campaigns reward users with discounts or swag only after multiple check-ins.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.