Home  › Social › Social Media

Spotify Audio Ads Gain Reach Via Facebook

  |  September 27, 2011   |  Comments

Coca-Cola, Reebok, and Chevrolet are among brands getting more distribution.

Spotify advertisers like Coca-Cola, Motorola, Reebok, and Chevrolet will be getting more distribution through the digital music service thanks to it being one of several Facebook Music launch partners. Speaking with ClickZ News, Spotify chief advertising officer Jeff Levick said his company's audio ads will run through Spotify's Facebook app just as they do on its free-to-use service.

Spotify users experience an audio promo every three songs, Levick said, while also seeing display ads within the music client. (Facebook users will be exposed only to audio ads.) His firm targets ads based on gender, age, location, and preferred music genre. The music service has been live in the U.S. for around two-and-a-half months. It claims 8 million worldwide users of its ad-supported service, and more than 2 million paid subscribers for its promo-free version. It hasn't broken out users by country, though AllThingsD reports it has signed up 1.4 million U.S. users to its free product in its first month here.

"It's early days," Levick said. "What's interesting about the display product is that…it's not a cluttered environment. We are showing one ad from one brand. And the ads only surface when you are engaging in the client itself. So it's not showing when your screen is open for hours, it's only [an impression] when you are actively engaging in the client."

Underscoring his "early days" comment, Levick's been on the job at Spotify for all of nine days, after leaving AOL nine weeks ago. He's charged with getting Spotify's U.S. ad sales team off the ground while working on global growth as well.

Levick said the Facebook Music partnership "is not just for the U.S. [It] will continue into new markets." On the ad sales level, he said, "We are really excited to bring this activation to more brands."

Spotify headlined a bevy of Facebook Music partners that were announced at last week's f8 conference. Others include Earbits, iHeartRadio, Songza, Rdio, and Slacker.

Tags:

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

Jobs

    • Customer Service Representative
      Customer Service Representative (Common Sense Publishing) - Delray BeachDo you thrive on chaos? Love to multi-task? Enjoy a fast paced work environment...
    • Business Intelligence and Reporting Analyst
      Business Intelligence and Reporting Analyst (Stansberry and Associates) - BaltimoreStansberry and Associates is seeking a driven individual to fill...
    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...