ComScore began measuring viewership across YouTube video partners in August.
For the first time in August 2011, comScore began measuring viewership across YouTube video partners. Music and gaming partners topped the chart.
|Top YouTube Partner Channels (U.S., Home and Work)|
|Total Unique Viewers (000)||Videos Viewed (000)||Minutes Per Viewer|
|Vevo @ YouTube||60,558||788,315||59.9|
|Warner Music @ Youtube||30,929||197,574||29.1|
|Machinima @ YouTube||17,679||289,201||72.6|
|Maker Studios @ YouTube||9,960||89,271||37.6|
|Demand Media @ YouTube||8,385||26,288||10.9|
|Revision3 @ YouTube||6,563||23,150||16.5|
|Associated Press (AP) @ YouTube||5,696||11,492||7.4|
|Clevvertv @ YouTube||5,445||11,858||8.6|
|FullScreen @ YouTube||5,311||19,524||15.4|
|IGN @ YouTube||5,096||18,570||15.9|
Source: comScore Video Metrix 2011
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