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For the first time in August 2011, comScore began measuring viewership across YouTube video partners. Music and gaming partners topped the chart.
| Top YouTube Partner Channels (U.S., Home and Work) | |||
|---|---|---|---|
|
Property |
Total Unique Viewers (000) | Videos Viewed (000) | Minutes Per Viewer |
| Vevo @ YouTube | 60,558 | 788,315 | 59.9 |
| Warner Music @ Youtube | 30,929 | 197,574 | 29.1 |
| Machinima @ YouTube | 17,679 | 289,201 | 72.6 |
| Maker Studios @ YouTube | 9,960 | 89,271 | 37.6 |
| Demand Media @ YouTube | 8,385 | 26,288 | 10.9 |
| Revision3 @ YouTube | 6,563 | 23,150 | 16.5 |
| Associated Press (AP) @ YouTube | 5,696 | 11,492 | 7.4 |
| Clevvertv @ YouTube | 5,445 | 11,858 | 8.6 |
| FullScreen @ YouTube | 5,311 | 19,524 | 15.4 |
| IGN @ YouTube | 5,096 | 18,570 | 15.9 |
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Source: comScore Video Metrix 2011 |
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