Groupon's New Deal: Direct E-commerce

  |  September 28, 2011   |  Comments

Daily deals player launches "Groupon Goods" after profitable run in the U.K.

Groupon launched a direct selling e-commerce initiative today called Groupon Goods. In a commercial email received by ClickZ News, the Chicago-based daily deals player offered four discounted consumer electronics products, as well as an exercise machine. The lead item was an Altec Lansing iPhone/iPod speaker dock for $40, regularly priced at $100. The email was designed like an e-catalog.

According to Groupon spokesperson Julie Mossler, the initiative rolled out nationally in the U.S. after a successful run in the U.K. Each of the handful of products is being offered by a different merchant or manufacturer that will take care of order fulfillment, Mossler explained via an email.

She gave the following prepared statement on Groupon Goods: "Consumers are jumping all over our Goods deals, from Ray Bans that sold out in just a few hours to a huge video game kiosk you'd typically see in an arcade, not someone's home. There's an element of surprise and excitement that's inherently Groupon, and we're having a lot of fun with it."



Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

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