Daily deals player launches "Groupon Goods" after profitable run in the U.K.
Groupon launched a direct selling e-commerce initiative today called Groupon Goods. In a commercial email received by ClickZ News, the Chicago-based daily deals player offered four discounted consumer electronics products, as well as an exercise machine. The lead item was an Altec Lansing iPhone/iPod speaker dock for $40, regularly priced at $100. The email was designed like an e-catalog.
According to Groupon spokesperson Julie Mossler, the initiative rolled out nationally in the U.S. after a successful run in the U.K. Each of the handful of products is being offered by a different merchant or manufacturer that will take care of order fulfillment, Mossler explained via an email.
She gave the following prepared statement on Groupon Goods: "Consumers are jumping all over our Goods deals, from Ray Bans that sold out in just a few hours to a huge video game kiosk you'd typically see in an arcade, not someone's home. There's an element of surprise and excitement that's inherently Groupon, and we're having a lot of fun with it."
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.