jayrockefeller

Rockefeller Got IAB Donation Days After Launching Privacy Bill

  |  September 29, 2011   |  Comments

IAB's lobbying arm has made contributions to 10 key lawmakers this year.

The Interactive Advertising Bureau's lobbying arm has made contributions to 10 key lawmakers this year as online privacy pressure builds from U.S. regulators and legislators. Through August, the IAB Political Action Committee has donated $13,500 to legislators with important roles in Senate and House Committees that oversee online privacy issues, including Senator Jay Rockefeller, sponsor of a privacy bill that could have a better chance of passing than others.

jayrockefellerIn early May, Rockefeller (left), a Democrat from West Virginia, introduced his Do-Not-Track Online Act of 2011. Days later on May 26, the IAB gave Friends of Jay Rockefeller $2,000. Rockefeller chairs the Senate Commerce Committee in which his bill was introduced, so it could have greater likelihood of passage.

The bill would give the Federal Trade Commission power to create standards for a mechanism allowing users to indicate personal data collection preferences. No action has been taken on the bill since it was introduced.

Another powerful Democrat, Senator Claire McCaskill, received $2,000 from IAB PAC in May, according to Federal Election Commission reports. McCaskill sits on the Senate Commerce Committee, as well as the Subcommittee on Communications, Technology, and the Internet. On the other side of the aisle, Senator Kelly Ayotte got $1,000 from the PAC in May; the New Hampshire Republican also sits on both the Senate Commerce Committee and the Technology and Internet Subcommittee.

That subcommittee is also poised to steer privacy legislation that could prevent online advertisers and publishers from tracking and targeting consumers to the extent they do today. The chairman of the Technology and Internet Subcommittee, Massachusetts Democrat John Kerry, introduced his "Commercial Privacy Bill of Rights Act of 2011," in April. The bill is co-sponsored by Arizona Republican John McCain.

Senate Internet Subcommittee members Mark Pryor (D-AR) and Roger Wicker (R-MS) also got donations from IAB PAC this year. Pryor was given $2,000 and Wicker $1,000.

The IAB called both the Rockefeller and the Kerry/McCain bill "overly broad" in its August 2011 Legislative and Regulatory Affairs Update newsletter.

Three members of the House Energy and Commerce Committee, an important forum for online privacy related issues, were also given IAB PAC donations this year. Rep. Cory Gardner (R-CO) and Rep. Mike Pompeo (R-KS) each received $750, and Rep. Greg Walden (R-OR) - who also chairs the House Subcommittee on Communications and Technology - was given $1,000.

Another repeat recipient, Rep. Chris Murphy, received a total of $2,000 from IAB PAC early this year. Murphy, a Democrat from Connecticut, belonged to the House Subcommittee on Communications, Technology, and the Internet last year and is currently running for Senate. He now sits on the House Oversight and Government Reform Committee, which among other things has considered pharmaceutical marketing practices.

Senator Robert Menendez, who along with Murphy and Rockefeller had received donations from IAB PAC before this year, was given $1,000 in April 2011. Menendez, a Democrat from New Jersey, serves on the Subcommittee on Financial Institutions and Consumer Protection, which has dealt with issues that affect financial services advertisers.

In all, six privacy bills are pending in the House and Senate, though as Congress digs in its heels over government spending bills and gears up for election season, it remains unclear when or if online privacy legislation will advance before next year.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...