IAB's lobbying arm has made contributions to 10 key lawmakers this year.
The Interactive Advertising Bureau's lobbying arm has made contributions to 10 key lawmakers this year as online privacy pressure builds from U.S. regulators and legislators. Through August, the IAB Political Action Committee has donated $13,500 to legislators with important roles in Senate and House Committees that oversee online privacy issues, including Senator Jay Rockefeller, sponsor of a privacy bill that could have a better chance of passing than others.
In early May, Rockefeller (left), a Democrat from West Virginia, introduced his Do-Not-Track Online Act of 2011. Days later on May 26, the IAB gave Friends of Jay Rockefeller $2,000. Rockefeller chairs the Senate Commerce Committee in which his bill was introduced, so it could have greater likelihood of passage.
The bill would give the Federal Trade Commission power to create standards for a mechanism allowing users to indicate personal data collection preferences. No action has been taken on the bill since it was introduced.
Another powerful Democrat, Senator Claire McCaskill, received $2,000 from IAB PAC in May, according to Federal Election Commission reports. McCaskill sits on the Senate Commerce Committee, as well as the Subcommittee on Communications, Technology, and the Internet. On the other side of the aisle, Senator Kelly Ayotte got $1,000 from the PAC in May; the New Hampshire Republican also sits on both the Senate Commerce Committee and the Technology and Internet Subcommittee.
That subcommittee is also poised to steer privacy legislation that could prevent online advertisers and publishers from tracking and targeting consumers to the extent they do today. The chairman of the Technology and Internet Subcommittee, Massachusetts Democrat John Kerry, introduced his "Commercial Privacy Bill of Rights Act of 2011," in April. The bill is co-sponsored by Arizona Republican John McCain.
Senate Internet Subcommittee members Mark Pryor (D-AR) and Roger Wicker (R-MS) also got donations from IAB PAC this year. Pryor was given $2,000 and Wicker $1,000.
The IAB called both the Rockefeller and the Kerry/McCain bill "overly broad" in its August 2011 Legislative and Regulatory Affairs Update newsletter.
Three members of the House Energy and Commerce Committee, an important forum for online privacy related issues, were also given IAB PAC donations this year. Rep. Cory Gardner (R-CO) and Rep. Mike Pompeo (R-KS) each received $750, and Rep. Greg Walden (R-OR) - who also chairs the House Subcommittee on Communications and Technology - was given $1,000.
Another repeat recipient, Rep. Chris Murphy, received a total of $2,000 from IAB PAC early this year. Murphy, a Democrat from Connecticut, belonged to the House Subcommittee on Communications, Technology, and the Internet last year and is currently running for Senate. He now sits on the House Oversight and Government Reform Committee, which among other things has considered pharmaceutical marketing practices.
Senator Robert Menendez, who along with Murphy and Rockefeller had received donations from IAB PAC before this year, was given $1,000 in April 2011. Menendez, a Democrat from New Jersey, serves on the Subcommittee on Financial Institutions and Consumer Protection, which has dealt with issues that affect financial services advertisers.
In all, six privacy bills are pending in the House and Senate, though as Congress digs in its heels over government spending bills and gears up for election season, it remains unclear when or if online privacy legislation will advance before next year.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!
Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.
Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014