Vantage Media and BrokersWeb merge; exec changes at SolutionSet MediaWhiz and MEC North America.
Lee Doyle Steps Down as CEO of MEC North America. Doyle announced his departure from the media agency after serving for 12 years to join media investment management operation GroupM and WPP. CEO Global for MEC, Charles Courtier, will head the division until a new CEO is appointed.
Vantage Media and BrokersWeb Merge. Vertical performance marketing company Vantage Media, LLC, and BrokersWeb Inc. have announced their merging, creating a large online performance marketing company focused on the education, insurance, and moving verticals.
Michael Miller Appointed CMO of SolutionSet MediaWhiz Partnership. The integrated performance marketing agency appointed Miller to the newly created position, where he will work to leverage the capabilities of relationship marketing, digital, local marketing, data management, and media services. Miller previously served as EVP and chief growth officer of MRM Worldwide.
Publicis Dallas Named Advertising Agency of Record by CiCi's Pizza. The assignment for the Texas-based pizza chain includes strategic branding, traditional and digital creative communication, as well as media planning and buying services. A new campaign is to be released in 2012.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.