You may not remember the last time you were served Jell-O. CP+B wants to change that.
If you're over three, you may not remember the last time you were served Jell-O. Crispin Porter + Bogusky wants to change that. Now, you can get your Jell-O the way grownups like it: on your iPhone.
Jiggle-It, a new, free iPhone app, has garnered more than 10,000 downloads in the first two days of its release to the iTunes store, with no promotion.
Watching the wiggle of a cube of Jell-O onscreen might have been enough - but there's more.
In the Jiggle-It app, the customizable Jell-O cube dances and jiggles along to the beat of music from your iTunes library or your device's microphone. The app employs an original audio analyzer to detect a song's beats per minute and changing energy levels throughout the track. You can swipe your finger in different locations on the screen to activate special moves and create new dances by linking moves together.
In fact, beneath the slick surface of that on-screen Jell-O cube, there's a lot of engineering, time and money. More than 20 agency creatives, designers and developers had their fingers in the project; the moves were designed in collaboration with a professional choreographer.
Late on a Friday, no execs from CP+B were available for interviews. A spokesperson said the staff was a little wobbly from all the hard work.
Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Susan Kuchinskas has covered interactive advertising since its invention. The former staff writer for Adweek, Business 2.0, and M-Business covers technology, business and culture from Berkeley, CA.
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
March 24, 2015
12:00pm ET/9:00am PT