Home  › Media › Mobile
jiggle-it

Jell-O App Lets You Jiggle It

  |  October 3, 2011   |  Comments

You may not remember the last time you were served Jell-O. CP+B wants to change that.

jiggle-itIf you're over three, you may not remember the last time you were served Jell-O. Crispin Porter + Bogusky wants to change that. Now, you can get your Jell-O the way grownups like it: on your iPhone.

Jiggle-It, a new, free iPhone app, has garnered more than 10,000 downloads in the first two days of its release to the iTunes store, with no promotion.

Watching the wiggle of a cube of Jell-O onscreen might have been enough - but there's more.

In the Jiggle-It app, the customizable Jell-O cube dances and jiggles along to the beat of music from your iTunes library or your device's microphone. The app employs an original audio analyzer to detect a song's beats per minute and changing energy levels throughout the track. You can swipe your finger in different locations on the screen to activate special moves and create new dances by linking moves together.

In fact, beneath the slick surface of that on-screen Jell-O cube, there's a lot of engineering, time and money. More than 20 agency creatives, designers and developers had their fingers in the project; the moves were designed in collaboration with a professional choreographer.

Late on a Friday, no execs from CP+B were available for interviews. A spokesperson said the staff was a little wobbly from all the hard work.

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

Susan Kuchinskas

Susan Kuchinskas has covered interactive advertising since its invention. The former staff writer for Adweek, Business 2.0, and M-Business covers technology, business and culture from Berkeley, CA.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs