LBS Marketing in China: 3 Things Jiepang Can Teach Foursquare

Adaline Lau | October 4, 2011 | 0 comments

Jiepang may be better known as China’s Foursquare. With 1.3 million registered users in Greater China, the location-based social app has partnered with more than 300 brands, such as Starbucks, McDonald’s, and Nike. Even luxury companies such as Louis Vuitton and Burberry have used its platform for check-in campaigns.

Established over a year ago in May 2010, the service is ranked third, based on China’s LBS marketshare by local research firm Eguan with other players in the space include Digu, Qieke, Kaikai, and Sina’s Weilingdi. But Jiepang stands out to advertisers due to several reasons.

This includes an aggressiveness to make the platform brand-friendly and positioning Jiepang as a social and customer loyalty solution for companies.

In a video interview with ClickZ.asia at SES HK 2011, David Liu, Jiepang’s founder and CEO shared three areas that Western LBS such as Foursquare and Gowalla can learn from to win Chinese consumers and brands.

Click to watch the video and read more.

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ABOUT THE AUTHOR

Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting.