Federated Media acquires provider of search and analytics tools for blogs.
Federated Media has acquired Lijit Networks, a provider of search and analytics tools for blogs.
Located in Boulder, CO, Lijit focuses on small businesses looking to get more out of their blogging and social media efforts. It was founded in 2006 and says it works with more than 70,000 online publishers. The acquisition should not only provide FM with tools for its own network of small blogs but help provide inroads to other small-business publishers.
Terms of the deal were not disclosed.
Lijit will keep its name and headquarters. CEO Todd Vernon will become EVP of technology at FM and COO Walter Knapp will become SVP of platform revenue. Both will report directly to FM's CEO, Deanna Brown.
This is the first purchase for FM following the company's late 2010 shopping spree. In November it acquired blog network Foodbuzz and woman-oriented social network BigTent, just months after striking a marketing deal with blogging network Clever Girls Collective and buying semantic search technology firm TextDigger.
August 10-12: Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! Educating marketers for over 15 years, our action-packed, educationally-focused agenda covers every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.
Douglas Quenqua is a journalist based in Brooklyn, NY who writes about culture and technology. His work has appeared in The New York Times, Wired, The New York Observer, and Fortune.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.