Federated Media acquires provider of search and analytics tools for blogs.
Federated Media has acquired Lijit Networks, a provider of search and analytics tools for blogs.
Located in Boulder, CO, Lijit focuses on small businesses looking to get more out of their blogging and social media efforts. It was founded in 2006 and says it works with more than 70,000 online publishers. The acquisition should not only provide FM with tools for its own network of small blogs but help provide inroads to other small-business publishers.
Terms of the deal were not disclosed.
Lijit will keep its name and headquarters. CEO Todd Vernon will become EVP of technology at FM and COO Walter Knapp will become SVP of platform revenue. Both will report directly to FM's CEO, Deanna Brown.
This is the first purchase for FM following the company's late 2010 shopping spree. In November it acquired blog network Foodbuzz and woman-oriented social network BigTent, just months after striking a marketing deal with blogging network Clever Girls Collective and buying semantic search technology firm TextDigger.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Douglas Quenqua is a journalist based in Brooklyn, NY who writes about culture and technology. His work has appeared in The New York Times, Wired, The New York Observer, and Fortune.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT