Home  › Marketing › Strategies

Execs & Accounts: Vibrant Media, Underdog Media, FRWD

  |  October 4, 2011   |  Comments

Irvine moves to Vibrant; Hirsch backs Underdog, FRWD snatches BrandinHand.

Contextual ad network Vibrant Media has named Cella Irvine as CEO. Irvine hails from About Group, where she was CEO at The New York Times Company-owned informational network. She will help expand Vibrant's ad offerings and international reach.

Ex-AudienceScience president and CEO Jeff Hirsch will head Underdog Media. In August, Hirsch said he would leave the behavioral targeting firm to "pursue smaller entrepreneurial interests." He plans to expand operations and build market share for Underdog, an online marketing firm established in 2008.

Digital marketing company FRWD has acquired mobile agency BrandinHand. BrandinHand founder and CEO John Hadl will become partner emeritus at FRWD. The mobile firm, acquired for cash and stock, has developed mobile campaigns for American Express, Best Buy, Coca-Cola, and Procter & Gamble.

AJ Johnson has been named director of innovation technology at BrainJuicer Group. Formerly VP of the Ipsos Open Thinking Exchange where he focused on mobile research, Johnson will serve with BrainJuicer's research and development arm to develop mobile tools and technologies.

Mark Curtis crossed back to Fjord. Curtis, who co-founded the digital design consulting firm in 2001, was most recently with Flirtomatic, an offshoot of Fjord. Now he'll return as chief client officer at Fjord where he'll guide sales, marketing, and strategy.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

ClickZ News Staff

Articles written by ClickZ's news staff.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...