Home  › Marketing › Strategies

Execs & Accounts: Vibrant Media, Underdog Media, FRWD

  |  October 4, 2011   |  Comments

Irvine moves to Vibrant; Hirsch backs Underdog, FRWD snatches BrandinHand.

Contextual ad network Vibrant Media has named Cella Irvine as CEO. Irvine hails from About Group, where she was CEO at The New York Times Company-owned informational network. She will help expand Vibrant's ad offerings and international reach.

Ex-AudienceScience president and CEO Jeff Hirsch will head Underdog Media. In August, Hirsch said he would leave the behavioral targeting firm to "pursue smaller entrepreneurial interests." He plans to expand operations and build market share for Underdog, an online marketing firm established in 2008.

Digital marketing company FRWD has acquired mobile agency BrandinHand. BrandinHand founder and CEO John Hadl will become partner emeritus at FRWD. The mobile firm, acquired for cash and stock, has developed mobile campaigns for American Express, Best Buy, Coca-Cola, and Procter & Gamble.

AJ Johnson has been named director of innovation technology at BrainJuicer Group. Formerly VP of the Ipsos Open Thinking Exchange where he focused on mobile research, Johnson will serve with BrainJuicer's research and development arm to develop mobile tools and technologies.

Mark Curtis crossed back to Fjord. Curtis, who co-founded the digital design consulting firm in 2001, was most recently with Flirtomatic, an offshoot of Fjord. Now he'll return as chief client officer at Fjord where he'll guide sales, marketing, and strategy.

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

ClickZ News Staff

Articles written by ClickZ's news staff.

COMMENTSCommenting policy

comments powered by Disqus

RELATED READING

Information currently unavailable

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Resources

Jobs