Jobs was a brilliant marketer who sent marketers scrambling.
The death of Steve Jobs reverberated through technology, media, and marketing circles on Wednesday night.
The Apple founder and, until recently, CEO died today at the age of 56 after a battle with cancer. In a career that spanned four decades, he helped usher in the PC and mobile eras with products that were intensely focused on the user experience and changed the way people interacted with technology. The wide adoption of his devices -including the iPhone, iPad, and Mac computers - sent media companies and marketers scrambling to develop new ways to interact with consumers.
Jobs was also a great marketer in his own right, a rock star CEO and futurist who maintained an extreme standard of quality and inspired legions of fans to tune into live streams of his famous keynote addresses.
Immediately after Apple issued a statement about his death, tributes began to flow on Twitter, Facebook, and other sites - many of them created with the very products he built.
Here's a sample of comments from marketers and technology leaders about Jobs influence and legacy:
"His focus on the user experience above all else has always been an inspiration to me. He was very kind to reach out to me as I became CEO of Google and spend time offering his advice and knowledge even though he was not at all well." -Larry Page, Google CEO, on Google+
"Steve Jobs will live on thru the billions of daily interactions with the products that he helped bring to life. That's immortality." -Lars Bastholm, former chief creative officer of Ogilvy & Mather, on Twitter
"By making computers personal and putting the internet in our pockets, he made the information revolution not only accessible, but intuitive and fun." -President Barack Obama
"He insisted on the highest product quality and on building things to delight and empower actual users, not intermediaries like corporate IT directors or wireless carriers. And he could sell. Man, he could sell." -Walt Mossberg, Wall Street Journal columnist, writing on AllThingsD
"Once in a rare while, somebody comes along who doesn't just raise the bar, they create an entirely new standard of measurement." -Dick Costolo, Twitter CEO, on Twitter
"Apple under Jobs was my canonical example of the value of a user-centered design business. Deep influence." -Todd Drake, VP of Technology at Organic, on Twitter.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT