Home  › Social › Social Media
linkedin22

LinkedIn Brand Pages Get More Sharing

  |  October 6, 2011   |  Comments

Users can comment on and "like" companies' updates.

LinkedIn has made its 11-month old Company Pages product more agile for marketers' needs. The San Francisco Internet company now lets brands update their status and share it with followers on the networking site, which, according to LinkedIn, is home to 2 million company pages.

Similar to the way Twitter works, if users follow a brand, they will begin seeing updates from the company in their LinkedIn feed. The users will be able to comment on the update, "like" it, and share the message with their network. Those who do not follow a brand can still read its updates by tapping an "Overview" button when visiting a firm's LinkedIn page.

Page administrators can feed out company news through the same Overview tab. Such status updates are limited to 500 characters, while potentially including URLs and multimedia.

In conjunction with Advertising Week, LinkedIn today also debuted its Certified Developer Program, including launch partners Buddy Media, AKQA, HootSuite, and Wildfire.

Buddy Media told ClickZ News that adding the LinkedIn platform to its Conversion Buddy product should attract B2C and B2B marketers who want to measure messaging on the professionals networking site. Up until now, the New York-based vendor has primarily focused on Facebook marketing products, while also offering Twitter solutions.

"For Facebook, Twitter, and LinkedIn, it will give marketers a nice cross-platform view," said Joe Ciarallo, Buddy Media spokesperson.

Meanwhile yesterday, Linked announced that it had purchased the one-year-old social CRM company Connected. An alternative to SalesForce, Connected's set of tools lets users manage their contacts from Gmail, Google Contacts, LinkedIn, Facebook and Twitter.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...