Users can comment on and "like" companies' updates.
LinkedIn has made its 11-month old Company Pages product more agile for marketers' needs. The San Francisco Internet company now lets brands update their status and share it with followers on the networking site, which, according to LinkedIn, is home to 2 million company pages.
Similar to the way Twitter works, if users follow a brand, they will begin seeing updates from the company in their LinkedIn feed. The users will be able to comment on the update, "like" it, and share the message with their network. Those who do not follow a brand can still read its updates by tapping an "Overview" button when visiting a firm's LinkedIn page.
Page administrators can feed out company news through the same Overview tab. Such status updates are limited to 500 characters, while potentially including URLs and multimedia.
In conjunction with Advertising Week, LinkedIn today also debuted its Certified Developer Program, including launch partners Buddy Media, AKQA, HootSuite, and Wildfire.
Buddy Media told ClickZ News that adding the LinkedIn platform to its Conversion Buddy product should attract B2C and B2B marketers who want to measure messaging on the professionals networking site. Up until now, the New York-based vendor has primarily focused on Facebook marketing products, while also offering Twitter solutions.
"For Facebook, Twitter, and LinkedIn, it will give marketers a nice cross-platform view," said Joe Ciarallo, Buddy Media spokesperson.
Meanwhile yesterday, Linked announced that it had purchased the one-year-old social CRM company Connected. An alternative to SalesForce, Connected's set of tools lets users manage their contacts from Gmail, Google Contacts, LinkedIn, Facebook and Twitter.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT