Users can comment on and "like" companies' updates.
LinkedIn has made its 11-month old Company Pages product more agile for marketers' needs. The San Francisco Internet company now lets brands update their status and share it with followers on the networking site, which, according to LinkedIn, is home to 2 million company pages.
Similar to the way Twitter works, if users follow a brand, they will begin seeing updates from the company in their LinkedIn feed. The users will be able to comment on the update, "like" it, and share the message with their network. Those who do not follow a brand can still read its updates by tapping an "Overview" button when visiting a firm's LinkedIn page.
Page administrators can feed out company news through the same Overview tab. Such status updates are limited to 500 characters, while potentially including URLs and multimedia.
In conjunction with Advertising Week, LinkedIn today also debuted its Certified Developer Program, including launch partners Buddy Media, AKQA, HootSuite, and Wildfire.
Buddy Media told ClickZ News that adding the LinkedIn platform to its Conversion Buddy product should attract B2C and B2B marketers who want to measure messaging on the professionals networking site. Up until now, the New York-based vendor has primarily focused on Facebook marketing products, while also offering Twitter solutions.
"For Facebook, Twitter, and LinkedIn, it will give marketers a nice cross-platform view," said Joe Ciarallo, Buddy Media spokesperson.
Meanwhile yesterday, Linked announced that it had purchased the one-year-old social CRM company Connected. An alternative to SalesForce, Connected's set of tools lets users manage their contacts from Gmail, Google Contacts, LinkedIn, Facebook and Twitter.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Early Bird Rates expire May 29. Register today and save!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT