Home  › Marketing › Strategies

Agency News: Mediabrands Buys Social Shop; New Role for Starcom's Chris Allen

  |  October 7, 2011   |  Comments

Mediabrands buys Spring Creek Group; Chris Allen shifts to new role at Starcom USA, MRM London and Meteorite Merge.

Mediabrands Buys Spring Creek Group. The media holding unit of Interpublic Group will operate the approximately 30-person social media agency as part of its Mediabrands Audience Platform. Spring Creek's key clients are Microsoft, HTC, US Bank, and LiveNation.

Chris Allen Shifts to New Role at Starcom USA. Allen, previously director of video innovation in the agency's Chicago office, has transitioned to a new role focused on the television exchange space and addressable advertising.

MRM London and Meteorite Merge. The combined agency, MRM Meteorite, will provide direct-response and interactive marketing services. Its headcount is approximately 160. Roster brands include Vauxhall, Microsoft, and MasterCard.

pro-rank-tracker-logoPro Rank Tracker is a cutting-edge ranking tracking tool for keeping you up-to-date with all the latest changes in the rankings of your websites and videos.


ClickZ News Staff

Articles written by ClickZ's news staff.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!



Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.




  • SEO Specialist
    SEO Specialist (Marcel Digital) - ChicagoSearch Engine Optimization (SEO) Specialist   Marcel Digital is an award winning digital marketing...
  • SEO / SEM Manager
    SEO / SEM Manager (CustomInk) - FairfaxAre you a friendly, motivated, and inquisitive individual? Are you a positive, out-going leader? Are you...
  • SEO Analyst
    SEO Analyst (XO Group) - New YorkSEO Analyst @ XO Group About this Job, You and Our Team: The XO Group SEO Team is looking for you, a passionate...