Are ad-supported content farms drying up as an income source for stay-at-home writers?
In a turn of bad news for $20-an-article freelancers, two fountains of paid-in-pajamas writing gigs have largely dried up. Demand Media and AOL's Seed.com are scaling back contract assignments for their content farms.
The companies give different reasons for their cuts. Demand Media says it now has enough informational content to keep the search traffic coming.
In an email to ClickZ News, spokesperson Kristen Moore said, "We've shifted our focus on assignments to more targeted categories and to other forms of content (slide shows, video series and feature articles). We're still assigning some standard titles in the 'how to' and topic view format for eHow.com, but we've now built a comprehensive library and will be making fewer of these assignments for the foreseeable future."
Mario Ruiz, spokesperson for Seed parent AOL, said the company's content-sharing relationship with sister property Huffington Post is part of the reason it's pulling back on freelance assignments. "[We've] scaled the Huffington Post Media Group's editorial team and continue to grow its blogging platform, we have reduced the number of SEED freelancers as we evaluate how best to integrate its strengths with [Huffington Post Media Group]," he said via email.
A third large publisher of cheaply produced editorial content, Yahoo-owned Associated Content, didn't respond to a request for comment.
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.