Google Expects $2.5 Billion in Mobile Ad Revenue This Year

  |  October 13, 2011   |  Comments

Growth is led by mobile search activity.

Google is on track to earn $2.5 billion this year in mobile ad sales, Larry Page told investors during Google's third quarter earnings call today. That growth is led by mobile search activity, with mobile display ads a lesser factor.

Overall, Google grew aggressively during the quarter, reporting revenue growth of 33 percent and overall quarterly revenue that was just shy of $10 billion. Outside the U.S., the company is growing slightly faster than it is at home. International revenues during the quarter were $5.3 billion, or 55 percent of the company's total Q3 revenues. That's up from 54 percent last quarter, and 52 percent in Q3 2010.

Google's headcount rose dramatically, from 28,768 full-time employees at the end of June 2011 to 31,353 on September 30. That's growth of more than 2,500 full-time staff, or 8.9 percent of the company's total headcount. The employee growth was driven by a "bumper crop" of college graduates, CFO Patrick Pichette said, as well as acquisitions.

Click prices were down slightly sequentially, falling 5 percent from third quarter prices. However they were up 5 percent year over year.

Page also reported Google+ has grown to 40 million users since its launch four months ago.

Tags:

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Search newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

WEBINARS

Jobs

    • Product Manager - Contract position
      Product Manager - Contract position (Wiley Publishing) - HobokenThis position can be located in either Hoboken, NJ or Indianapolis, IN. We are...
    • Manager of Online Advertising
      Manager of Online Advertising (Connections Education) - ColumbiaCompany Summary: Connections Education is a leading provider of high-quality, highly...
    • SEO Manager
      SEO Manager (Ziff Davis) - New YorkAre you an experienced digital marketer with enterprise level SEO experience that wakes up in the morning thinking...