Growth is led by mobile search activity.
Google is on track to earn $2.5 billion this year in mobile ad sales, Larry Page told investors during Google's third quarter earnings call today. That growth is led by mobile search activity, with mobile display ads a lesser factor.
Overall, Google grew aggressively during the quarter, reporting revenue growth of 33 percent and overall quarterly revenue that was just shy of $10 billion. Outside the U.S., the company is growing slightly faster than it is at home. International revenues during the quarter were $5.3 billion, or 55 percent of the company's total Q3 revenues. That's up from 54 percent last quarter, and 52 percent in Q3 2010.
Google's headcount rose dramatically, from 28,768 full-time employees at the end of June 2011 to 31,353 on September 30. That's growth of more than 2,500 full-time staff, or 8.9 percent of the company's total headcount. The employee growth was driven by a "bumper crop" of college graduates, CFO Patrick Pichette said, as well as acquisitions.
Click prices were down slightly sequentially, falling 5 percent from third quarter prices. However they were up 5 percent year over year.
Page also reported Google+ has grown to 40 million users since its launch four months ago.
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Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT