Growth is led by mobile search activity.
Google is on track to earn $2.5 billion this year in mobile ad sales, Larry Page told investors during Google's third quarter earnings call today. That growth is led by mobile search activity, with mobile display ads a lesser factor.
Overall, Google grew aggressively during the quarter, reporting revenue growth of 33 percent and overall quarterly revenue that was just shy of $10 billion. Outside the U.S., the company is growing slightly faster than it is at home. International revenues during the quarter were $5.3 billion, or 55 percent of the company's total Q3 revenues. That's up from 54 percent last quarter, and 52 percent in Q3 2010.
Google's headcount rose dramatically, from 28,768 full-time employees at the end of June 2011 to 31,353 on September 30. That's growth of more than 2,500 full-time staff, or 8.9 percent of the company's total headcount. The employee growth was driven by a "bumper crop" of college graduates, CFO Patrick Pichette said, as well as acquisitions.
Click prices were down slightly sequentially, falling 5 percent from third quarter prices. However they were up 5 percent year over year.
Page also reported Google+ has grown to 40 million users since its launch four months ago.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
December 9, 2014
1:00pm ET/10:00am PT