Home  › Social › Social Media

AmEx Leads $12 Million Investment in Clickable

  |  October 17, 2011   |  Comments

Cash infusion follows the launch of two American Express Open marketing tools that use Clickable technology.

Clickable has raised a new $12 million funding round, and American Express is the lead investor. The two have worked together since 2010, when American Express Open released a search marketing tool for small- to mid-sized businesses, called SearchManager, using Clickable technology. Last summer they collaborated again to produce a social media monitoring and directory listing product, YourBuzz, that is also geared toward SMBs.

Clickable will use its new cash to invest in product development, including social marketing capabilities on platforms like Facebook, LinkedIn, Twitter, and Foursquare. "We'll continue to market our products directly through the Clickable brand, as well as expand through premier partners like American Express OPEN," CEO David Kidder wrote in a blog post.

AmEx is joined in the round by existing Clickable investors Union Square Ventures, Founders Fund, and FirstMark Capital.

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

Jobs

    • Website Optimizer - SEO, CRO, Analytics
      Website Optimizer - SEO, CRO, Analytics (Marcel Digital) - ChicagoMarcel Digital, an award winning interactive marketing agency established in 2003...
    • Director of Marketing
      Director of Marketing (Patron Technology) - New YorkDirector of Marketing We are seeking a Director of Marketing to manage and build our marketing...
    • Senior Interactive Producer
      Senior Interactive Producer (Ready Set Rocket) - New YorkWhat You'll Do As a member of our team, the Senior Producer reports directly to our...