Cash infusion follows the launch of two American Express Open marketing tools that use Clickable technology.
Clickable has raised a new $12 million funding round, and American Express is the lead investor. The two have worked together since 2010, when American Express Open released a search marketing tool for small- to mid-sized businesses, called SearchManager, using Clickable technology. Last summer they collaborated again to produce a social media monitoring and directory listing product, YourBuzz, that is also geared toward SMBs.
Clickable will use its new cash to invest in product development, including social marketing capabilities on platforms like Facebook, LinkedIn, Twitter, and Foursquare. "We'll continue to market our products directly through the Clickable brand, as well as expand through premier partners like American Express OPEN," CEO David Kidder wrote in a blog post.
AmEx is joined in the round by existing Clickable investors Union Square Ventures, Founders Fund, and FirstMark Capital.
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
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