Simon Fleming-Wood becomes first CMO of Internet radio service, which faces tough new competition in the U.S.
Pandora Hires Chief Marketing Officer. The personalized Internet radio brand tapped Simon Fleming-Wood to be its first CMO. Fleming-Wood was previously VP of marketing at Pure Digital Technologies. His hire comes as Pandora faces perhaps its most formidable challenge to date, with the launch of Spotify in the U.S. and that company's deep integration with Facebook.
GSI Commerce Names Simone Barratt President of e-Dialog. Before taking charge of the in-house agency, she was president of GSI Global Marketing Services International. In other e-Dialog appointments, Christian Wright was named GM of e-Dialog Americas, and Luke Griffiths was promoted to GM of e-Dialog U.K.
Gannett Digital Hires GM of Social Commerce. Rajan Mohan is responsible for the development of Gannett's Deal Chicken social commerce product. He was most recently general manager of Local.com's in-house properties. Earlier he was director of web search and local for AOL Europe.
AdLux Comes to U.S. The Australia-based pay per click network hired Darren Huey as director of account services in North America. Based in the company’s San Francisco office, Huey will seek out new ad clients. He joins from LookSmart, where he worked for eight years in various account management roles.
Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT