Giant Eagle wants CPG sales to soar with help from mobile app.
Shopkick today announced its first supermarket chain partnership, penning a deal with Giant Eagle to bring activity from the loyalty app into the retailer's 228 stores in Ohio, Pennsylvania, West Virginia, and Maryland. CPG partners at launch include Kraft, Procter & Gamble, and Unilever.
Supermarket patrons with Shopkick on their smartphones can input their Giant Eagle rewards card number into the app to get started. They can then purchase from brands owned by the aforementioned CPG firms to collect rewards points via the app. In a program dubbed "kickbuys," the points can be redeemed to buy song downloads, movie tickets, travel vouchers, and Facebook credits, as well as donate them as cash to 30 charities.
Shopkick says roughly 2 million consumers have downloaded its app. In a prepared statement, Giant Eagle spokesperson Rob Borella said the partnership builds on the Pittsburgh-based company's growing mobile agenda, which includes a branded app of its own and a digital coupon program.
Meanwhile, the companies didn't disclose financial terms or how long the campaign is slated to run. Giant Eagle joins brands like Target, Best Buy, Macy's, and Sports Authority as big retail names that have tested Shopkick.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.