Giant Eagle wants CPG sales to soar with help from mobile app.
Shopkick today announced its first supermarket chain partnership, penning a deal with Giant Eagle to bring activity from the loyalty app into the retailer's 228 stores in Ohio, Pennsylvania, West Virginia, and Maryland. CPG partners at launch include Kraft, Procter & Gamble, and Unilever.
Supermarket patrons with Shopkick on their smartphones can input their Giant Eagle rewards card number into the app to get started. They can then purchase from brands owned by the aforementioned CPG firms to collect rewards points via the app. In a program dubbed "kickbuys," the points can be redeemed to buy song downloads, movie tickets, travel vouchers, and Facebook credits, as well as donate them as cash to 30 charities.
Shopkick says roughly 2 million consumers have downloaded its app. In a prepared statement, Giant Eagle spokesperson Rob Borella said the partnership builds on the Pittsburgh-based company's growing mobile agenda, which includes a branded app of its own and a digital coupon program.
Meanwhile, the companies didn't disclose financial terms or how long the campaign is slated to run. Giant Eagle joins brands like Target, Best Buy, Macy's, and Sports Authority as big retail names that have tested Shopkick.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.