Home  › Media › Mobile
gianteagle1

Shopkick Signs First Supermarket Chain

  |  October 18, 2011   |  Comments

Giant Eagle wants CPG sales to soar with help from mobile app.

gianteagle1Shopkick today announced its first supermarket chain partnership, penning a deal with Giant Eagle to bring activity from the loyalty app into the retailer's 228 stores in Ohio, Pennsylvania, West Virginia, and Maryland. CPG partners at launch include Kraft, Procter & Gamble, and Unilever.

Supermarket patrons with Shopkick on their smartphones can input their Giant Eagle rewards card number into the app to get started. They can then purchase from brands owned by the aforementioned CPG firms to collect rewards points via the app. In a program dubbed "kickbuys," the points can be redeemed to buy song downloads, movie tickets, travel vouchers, and Facebook credits, as well as donate them as cash to 30 charities.

Shopkick says roughly 2 million consumers have downloaded its app. In a prepared statement, Giant Eagle spokesperson Rob Borella said the partnership builds on the Pittsburgh-based company's growing mobile agenda, which includes a branded app of its own and a digital coupon program.

Meanwhile, the companies didn't disclose financial terms or how long the campaign is slated to run. Giant Eagle joins brands like Target, Best Buy, Macy's, and Sports Authority as big retail names that have tested Shopkick.

ClickZ Live San Francisco August 10-12: Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! Educating marketers for over 15 years, our action-packed, educationally-focused agenda covers every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...
  • Online Marketing Analyst
    Online Marketing Analyst (FULLBEAUTY Brands ) - New YorkINTRODUCTION: Are you interested in a unique career opportunity where you can represent...
  • Copy Editor
    Copy Editor (ClickZ / Search Engine Watch) - New YorkROLE OVERVIEW The role of the copy editor for ClickZ has many demands. Ultimately, the copy...