Home  › Media › Mobile
Christopher Heine

Shopkick Signs First Supermarket Chain

  |  October 18, 2011   |  Comments

gianteagle1Shopkick today announced its first supermarket chain partnership, penning a deal with Giant Eagle to bring activity from the loyalty app into the retailer's 228 stores in Ohio, Pennsylvania, West Virginia, and Maryland. CPG partners at launch include Kraft, Procter & Gamble, and Unilever.

Supermarket patrons with Shopkick on their smartphones can input their Giant Eagle rewards card number into the app to get started. They can then purchase from brands owned by the aforementioned CPG firms to collect rewards points via the app. In a program dubbed "kickbuys," the points can be redeemed to buy song downloads, movie tickets, travel vouchers, and Facebook credits, as well as donate them as cash to 30 charities.

Shopkick says roughly 2 million consumers have downloaded its app. In a prepared statement, Giant Eagle spokesperson Rob Borella said the partnership builds on the Pittsburgh-based company's growing mobile agenda, which includes a branded app of its own and a digital coupon program.

Meanwhile, the companies didn't disclose financial terms or how long the campaign is slated to run. Giant Eagle joins brands like Target, Best Buy, Macy's, and Sports Authority as big retail names that have tested Shopkick.

SES Chicago Early Bird Rate Extended!
Nov. 4-7, 2013: This year's SES Chicago agenda focuses on aligning paid, owned and earned media to help you drive quality traffic and increase conversions.
Register today and save up to $400!
Final Early Bird deadline extended to October 11.

COMMENTSCommenting policy

comments powered by Disqus

ABOUT THE AUTHOR

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

WEBINARS

Jobs

    • SEO/PPC Project Manager
      SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering...
    • Search Manager
      Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century...
    • Search Analyst
      Search Analyst (Digitas Health) - New York Position:            SEM Analyst Reports to: ...