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Kate Kaye

ClickZ Politics Downloads

  |  October 19, 2011   |  Comments

Check out these free, downloadable .pdf resources available from ClickZ!

clickzpoliticalvideolargeClickZ's Political Video Advertising 201
is a FREE resource jam packed with insights from top digital political experts using online video ads today. You'll find out why political advertisers are using video, get tips, learn key video ad terms, and more.

Brought to You by Mixpo!

Download ClickZ's
Political Video Advertising 201

Contents:

  • The Rise of Political Video Advertising
  • Video Persuades, and Much More
  • Video Ad Formats and What They're Good for
  • How Much Does This Stuff Cost?
  • Video Ad Glossary, case studies, and more!

Featuring insights from top digital political ad experts from both sides of the aisle:

  • Michael Beach, founder, Targeted Victory
  • JB Britten, digital media director, Smart Media Group
  • Eric Frenchman, chief Internet strategist, Connell Donatelli
  • Jeff Jacobs, president and creative director, NextGen Persuasion
  • Eli Kaplan, founding partner, Rising Tide Interactive
  • Josh Koster, Partner, Chong + Koster

clickz-digital-political-campaignsNew to online political advertising?

Check out ClickZ's Digital Political Campaigns 101, a FREE starter kit featuring practical tips
from online campaign experts.

Download ClickZ's
Digital Political Campaigns 101

Learn more about this resource.

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ABOUT THE AUTHOR

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

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