NFL, Pepsi Look to Make Web More Social
New Buddy Media tool will help the brands implement Facebook apps on their sites.
New Buddy Media tool will help the brands implement Facebook apps on their sites.
The NFL, Pepsi, Hearst, and Carnival Cruise Lines have signed on to use ReachBuddy, an app extension tool unveiled this morning by social software company Buddy Media. The offering builds on Buddy Media’s ProfileBuddy, which helps marketers create Facebook apps. ReachBuddy will allow the NFL, for example, to deploy its apps on NFL.com or other properties.
It “puts out embed codes, so it can work anywhere that supports embed codes/HTML like Tumblr, WordPress, any website, etc.,” Joe Ciarallo, Buddy Media spokesperson, told ClickZ News via email.
Pepsi, a beta partner, has already put ReachBuddy into action. It recently created an app to distribute video on Pepsi.com around the Fox reality TV show “The X Factor,” which the beverages and snacks company has been sponsoring.
In a prepared statement, Shiv Singh, global head of digital for Pepsi, said ReachBuddy could make his company’s overall web presence more social in nature. He said that Pepsi can “now bring the social experiences we love from Facebook to our websites as well…It’s an incredible efficiency gain, and allows us to track how content deployed on the web is performing compared to content within social networks. We’ve wanted to be able to do this for quite some time, and thanks to Buddy Media, it’s now possible.”
Earlier in Singh’s statement he also said “Facebook and Twitter are extremely important to our business.”
But social is not without its downside for Pepsi, as Singh indicated in the following Tweet posted earlier this week:
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceSocial media, as an advertising channel, is relatively young compared to mainstays of the online advertising world like display and search marketing. ...
View articleThey're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube. Read More...
View articleOn Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future. Read More...
View articleLast week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers. Read More...
View articleVideo content is popular on social media and it is among the most effective formats for advertising. Time to go beyond Facebook and see how Twitter vi...
View articleAmerican Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT...
View articleCompetition is rife for mobile app developers, and many spend significant sums of money driving installs of their apps. The world’s largest soci...
View articleThe Asia Pacific region is expected to overtake North America this year as the world's biggest market for digital advertising spend, according to a re...
View article