Home  › Social › Social Media
toyota22

Toyota Uses Facebook Game to Build New Car Buzz

  |  October 20, 2011   |  Comments

Winning player gets trip to Japan, including fun car-related activities.

If you love playing games on Facebook and if your interested in winning a trip to Japan, Toyota has just the just the thing for you. The carmaker yesterday debuted "Social Network Racer," a contest centered on a video game where players worldwide will compete while "test-driving" a new concept sports car that will premiere at the Tokyo Motor Show in December.

First reported by AllFacebook.com, the campaign goes through Dec. 31 and is running solely on Toyota's Facebook page for the initiative. The game, which requires Flash Player 11 for 3D, lets players create and host races, and also uses each player's Facebook profile information.

The grand prize winner will win a trip to Tokyo, where he or she will meet the designer of the yet-to-be-named car as well as wave the checkered flag at the Toyota Gazoo Racing Festival. A video representation of the Facebook game can be viewed here.

According to AllFacebook.com, Toyota's effort follows up on a Facebook game promotion for a Prius model debut at the Detroit Auto Show last January.

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

Jobs

  • SEM Portfolio Manager
    SEM Portfolio Manager (Ask.com) - OaklandAs a top US internet site, Ask.com’s mission is to get our millions of users across the globe the...