Leverages big homepage traffic to promote "Search Stories."
Google continues to use its homepage in a more aggressive manner to promote its own products. Today, the digital giant is using the real estate below the search box to push a 2-minute video that lauds its real-time search capabilities, reintroducing the 20-month old "Search Stories" campaign.
The video's creative highlights how a Louisiana music school teacher won $1 million earlier this year by playing 2K Sports' "MLB 2K12" video game. The teacher evidently didn't know anything about baseball two weeks prior to winning the contest but quickly boned up on the sport using Google search.
According to a rep for 2K Sports, the video games brand didn't pay anything for its inclusion. The rep told ClickZ News that Google contacted the company in recent weeks, asking for permission to use the brand in the video. 2K Sports then supplied video creative already produced that was included in the final effort.
ComScore reports that Google's homepage received 127 million unique U.S. visitors in July. Thursday's development marks at least the second time in as many months that Google has leveraged the traffic to promote itself. On Sept. 7, it advertised a link to its Google Offers platform in a clear effort to bear down on daily deals leaders Groupon and LivingSocial.
And in other Google Offers news today, JetBlue is running a $30-for-$300 voucher for the New York City, Boston, Austin, TX, and Washington D.C. markets.
August 10-12: Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! Educating marketers for over 15 years, our action-packed, educationally-focused agenda covers every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.