Leverages big homepage traffic to promote "Search Stories."
Google continues to use its homepage in a more aggressive manner to promote its own products. Today, the digital giant is using the real estate below the search box to push a 2-minute video that lauds its real-time search capabilities, reintroducing the 20-month old "Search Stories" campaign.
The video's creative highlights how a Louisiana music school teacher won $1 million earlier this year by playing 2K Sports' "MLB 2K12" video game. The teacher evidently didn't know anything about baseball two weeks prior to winning the contest but quickly boned up on the sport using Google search.
According to a rep for 2K Sports, the video games brand didn't pay anything for its inclusion. The rep told ClickZ News that Google contacted the company in recent weeks, asking for permission to use the brand in the video. 2K Sports then supplied video creative already produced that was included in the final effort.
ComScore reports that Google's homepage received 127 million unique U.S. visitors in July. Thursday's development marks at least the second time in as many months that Google has leveraged the traffic to promote itself. On Sept. 7, it advertised a link to its Google Offers platform in a clear effort to bear down on daily deals leaders Groupon and LivingSocial.
And in other Google Offers news today, JetBlue is running a $30-for-$300 voucher for the New York City, Boston, Austin, TX, and Washington D.C. markets.
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Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
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