Cain Has Shown Dedication to Web Video from Start

  |  October 25, 2011   |  Comments

The Herman Cain campaign may have spent as much as $175,000 this year on web video production.

As people marvel over the latest web video from the Herman Cain campaign, they may be surprised that the campaign appears to have invested tens of thousands of dollars in other more-produced web videos. Videos of cowboys clutching flowers and a music video featuring a country rock tune called "The Herman Cain Train" have floated around the web for months and have been viewed several more times than the campaign's latest video featuring Cain's cigarette-inhaling chief of staff.

This year, the Cain campaign spent $175,000 with Little Bonanza Productions, a California-based film production firm, according to Federal Election Commission reports. Little Bonanza produced "Border," a 2007 film intended to highlight failures of the current U.S. approach to border security.

It is not clear whether the same firm has produced Cain's more elaborate videos, including one that takes place on the set of a fictitious western movie entitled, "He Carried Yellow Flowers," which features character actor Nick Searcy of "MoneyBall" and "Cast Away" fame. However, few other expenditures in the campaign's FEC reports point to web video production services spending. The Cain campaign has not responded to inquiries from ClickZ.

In the "Yellow Flowers" video, which has been viewed more than 110,000 times since posted in late August, Searcy plays an actor in a western who appears to question a focus on the fact that Cain is African-American, asking, "Why's it always gotta be about color?" He later mocks teleprompters - a staple of the Barack Obama administration - and community organizing - a previous job of the President's which Republicans have maligned since he ran in 2008.

Cain is "a real leader" who "provided real jobs for real people," says Searcy in the video, during a break from filming the campy, fake flick.

A much shorter video featuring a closeup of Cain's chief of staff Mark Block has attracted lots of buzz in recent days, mainly for the final moments during which Block puffs on a cigarette. Most likely the relatively raw video was shot by internal campaign staff. That video has garnered around 82,000 views as of around 4pm today since launching October 19.

Cain's most viewed video yet is his "music video," a four-minute long clip which intersperses shots of Cain and his supporters endorsing the candidate, with shots of the band playing, "The Herman Cain Train."

"He's a true son of the South," declares the country crooners. The video has been seen nearly 360,000 times since May 30.

Other videos also are intended to appeal to small-town, blue collar, and rural voters by taking a down-to-earth approach, such as one featuring Kent Short, a California butcher who backs Cain. The video is reminiscent of many produced by Mitt Romney’s campaign. Those spots feature small business owners and workers who are disgruntled with today's economy, rather than the candidate himself.

View more of Herman Cain’s produced web videos in ClickZ's collection of produced videos from the 2012 campaigns.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!


Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter. Get a daily dose of digital marketing.



Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.


    Information currently unavailable


    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...