Home  › Social › Social Media

LinkedIn Launches in Japanese, Joins Twitter and Facebook

  |  October 27, 2011   |  Comments   |  

The social network set up a regional sales hub in Singapore in May.

LinkedIn continues its aggressive expansion in Asia with the launch of an office in Japan recently. The B2B social network set up a regional sales hub in Singapore in May and has expressed interest to enter Malaysia, Indonesia, and Thailand in the coming months.

To localise for the market, LinkedIn has launched in Japanese, making it the first Asian language available on the site, targeting professionals in Japan.

Arvind Rajan, MD and VP for LinkedIn Asia Pacific and Japan shared in his blog post that the company is building a local team based in Tokyo across product, engineering, marketing, and operations.

LinkedIn currently has 20 million users in Asia Pacific including Japan; its immediate goal for the market is to grow membership and explore partnership opportunities, according to Julie Inouye, corporate communications, senior manager at LinkedIn.

In recent years, social networks from the U.S. such as Twitter and Facebook has entered Japan and formed partnerships with local agencies for ad opportunities. For instance, Facebook appointed Dentsu as its official sales agency in March.

Perhaps it comes as no surprise that LinkedIn has partnered with Digital Garage to provide marketing, PR, market research, and product marketing support in Japan. Because the same agency helped Twitter launch its local version in 2008 and handles ad sales for the microblog, which includes big brand advertisers like Nissan, Panasonic, and Sharp for the market.

Unlike other social networks, LinkedIn doesn't need to rely solely on advertising for revenue. It also makes money through subscriptions and offers hiring solutions in the recruiting and enterprise space.

For Japan, LinkedIn's proposition is to focus on local professionals and students keen to build their true identities and personal branding for their careers as well as the ability to connect with a global network.

However, in a country that is so entrenched in its culture to remain anonymous online, it is Facebook that 'cracked the code' in Japan by getting members to use their real identities, said Jeff Lippold, digital strategy director at Euro RSCG Tokyo.

In a separate interview, he said LinkedIn could find its biggest niche in providing a platform for C-suite professionals to connect and interact in B2B sectors.

According to a report by Impress R&D, the SNS market in Japan had hit a plateau last year with popular SNS sites posting slower growth. But that changed after the earthquake and tsunami disaster in March.

Local SNS Mixi continues to dominate the market but international social networks Twitter and Facebook surprised many by posting healthy growth in the country too.

Tags:

Subscribe to ClickZ Asia to receive your weekly dose of the region's latest trends, tips, and insights straight to your inbox.

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Adaline Lau

Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Jobs

    • SEO Specialist
      SEO Specialist (NJM Insurance Group) - West TrentonNew Jersey Manufacturers Insurance Company is an industry leader among its peers and the largest...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New York  JOB TITLE:        ...