LinkedIn has continued its aggressive expansion in Asia with the launch of an office in Japan recently. The B2B social network set up a regional sales hub in Singapore in May and has expressed interest in entering Malaysia, Indonesia, and Thailand in the coming months.
To localize for the market, LinkedIn has launched in Japanese, making it the first Asian language available on the site, targeting professionals in Japan.
Arvind Rajan, MD and VP for LinkedIn Asia Pacific and Japan shared in his blog post that the company is building a local team based in Tokyo across product, engineering, marketing, and operations.
LinkedIn currently has 20 million users in the Asia Pacific region, including Japan; its immediate goal for the market is to grow membership and explore partnership opportunities, according to Julie Inouye, corporate communications, senior manager at LinkedIn.
In recent years, social networks from the U.S. such as Twitter and Facebook have entered Japan and formed partnerships with local agencies for ad opportunities. For instance, Facebook appointed Dentsu as its official sales agency in March.
Marketers Rejoice! ClickZ has launched ClickZ Live, an educational series to bring you innovative online marketing strategies and techniques. Learn to construct and successfully execute multi-channel marketing campaigns, plus identify key metrics and translate them into actionable plans.
Thursday, July 18: ClickZ Live will be in Vancouver, BC. Register before July 1 to save $100!
Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting.
June 20, 2013
1:00pm ET / 10:00am PT