Home  › Marketing › Strategies

Execs & Accounts: Yell, Profero, Twitter

  |  October 31, 2011   |  Comments

Scott Moore joins Yell, and Google's founding blogger heads to Twitter.

Yell hires chief digital officer. Scott Moore will develop new products and services for the company's small- to -mid-sized customers. He joins from MSN, where he was partner and executive producer and oversaw the key integration of Bing. Moore worked at Microsoft for 10 years from 1995 to 2005, then left for a stint at Yahoo before returning to Microsoft to run MSN in 2009.

Digital agency Profero adds ERGObaby. Baby carrier company will use Profero for all digital advertising and media, including social, mobile, and display.

Google's founding Blogger heads to Twitter. Karen Wickre, who developed Google's blogging platform, recently left the search giant to become Twitter's first editorial director. "As you might guess, it will involve a fair amount of wordsmithing as well as nurturing a consistent Twitter voice across our public messages and information pages," she wrote in a blog post. Find her on Twitter at @kvox.

BrightWave Marketing Promotes Tuttle to COO. Ryan Tuttle joined the e-mail focused agency last January as VP of strategic services. He previously held roles with Engauge and Collinson Digital.

Jay Sears heads to Rubicon Ad tech firm the Rubicon Project appointed Sears as SVP of marketplace development. He was previously general manager of ContextWeb's PulsePoint ad exchange.

Traffiq sales head heads to nPario. Chris O'Hara, until recently SVP of sales and marketing for Traffiq, has accepted an East Coast sales leadership role with nPario. O'Hara is a contributor to ClickZ.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

ClickZ News Staff

Articles written by ClickZ's news staff.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Resources

Jobs

    • Customer Service Consultant
      Customer Service Consultant (Bonner and Partners) - Delray BeachBonner & Partners: Full-time Customer Service Consultant Position Who we are...
    • Financial Editor
      Financial Editor (Confidential) - DurhamSIX FIGURE EDITORS WANTED: To enforce lofty NEW editing standards. Easy Conditions Unlikely. Promotion and...
    • Information Processing Specialist
      Information Processing Specialist (Agora Inc. ) - BaltimoreInformation Processing Specialist – The IP specialist position ensures the successful...