Scott Moore joins Yell, and Google's founding blogger heads to Twitter.
Yell hires chief digital officer. Scott Moore will develop new products and services for the company's small- to -mid-sized customers. He joins from MSN, where he was partner and executive producer and oversaw the key integration of Bing. Moore worked at Microsoft for 10 years from 1995 to 2005, then left for a stint at Yahoo before returning to Microsoft to run MSN in 2009.
Digital agency Profero adds ERGObaby. Baby carrier company will use Profero for all digital advertising and media, including social, mobile, and display.
Google's founding Blogger heads to Twitter. Karen Wickre, who developed Google's blogging platform, recently left the search giant to become Twitter's first editorial director. "As you might guess, it will involve a fair amount of wordsmithing as well as nurturing a consistent Twitter voice across our public messages and information pages," she wrote in a blog post. Find her on Twitter at @kvox.
BrightWave Marketing Promotes Tuttle to COO. Ryan Tuttle joined the e-mail focused agency last January as VP of strategic services. He previously held roles with Engauge and Collinson Digital.
Jay Sears heads to Rubicon Ad tech firm the Rubicon Project appointed Sears as SVP of marketplace development. He was previously general manager of ContextWeb's PulsePoint ad exchange.
Traffiq sales head heads to nPario. Chris O'Hara, until recently SVP of sales and marketing for Traffiq, has accepted an East Coast sales leadership role with nPario. O'Hara is a contributor to ClickZ.
Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
November 19, 2014
1:00pm ET/10:00am PT