Home  › Media › Media Buying

Yume and LG Unveil First Ad Platform for Web-Enabled TVs

  |  November 2, 2011   |  Comments

Platform will primarily deliver ads to apps supported by Internet-connected TVs

Video ad network Yume and LG Electronics have partnered to create an ad platform for Internet-connected televisions. Toyota has already signed on as the platform's charter advertiser.

The platform will primarily deliver ads to apps supported by Internet-connected TVs. Some ads, including those from Toyota, would also appear when viewers are navigating other connected aspects of their TVs, such as the app store.

The hope is to combine the interactive and tracking capabilities of Internet ads with the large screen and high-resolution of television. Yume said it hopes to use behavioral tracking patterns it has gleaned from its online ad network to better target the ads on Web-enabled TVs.

"The LG ad platform will enable several common digital ad formats such as interactive display banners, in-banner video and in-stream video as well as some new ad units such as click to sponsored applications and search-related ad units," said Sam Chang, general manager of LG's Smart TV Innovation Development Group, in a statement.

Yume, which is based in Redwood City, CA, will sell the ads and split the revenue between LG and the application providers. Yume's ad platform will be available to other manufacturers of connected TVs, as well. As of now, no other such deals have been announced.

About 42 million homes around the world have an Internet-connected TV, and most of them are in the U.S., according to an October report from Strategy Analytics. The percentage of U.S. homes with an Internet-connected TV is about 20 percent.

Tags:

ABOUT THE AUTHOR

Douglas Quenqua is a journalist based in Brooklyn, NY who writes about culture and technology. His work has appeared in The New York Times, Wired, The New York Observer, and Fortune.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

Jobs

  • Editor
    Editor (Search Engine Watch) - New YorkRole Overview Search Engine Watch (SEW) provides tactical advice and information for businesses and site...