Home  › Social › Social Commerce
rei

REI Runs First-Ever National Google 'Offer'

  |  November 3, 2011   |  Comments

Google's move comes one day ahead of Groupon IPO.

The first national Google Offers campaign launched this morning, as outdoors gear retailer REI is running a $25-for-$15 deal. The vouchers can be redeemed at the brand's 100-plus stores or at REI.com.

Google Offers is only live as a local merchants deals platform in 17 markets. But today's deal is available for all cities that Google plans on entering - around 40 - as a local player in the coming weeks.

"For instance, even though we aren't offering local deals in Oklahoma City today, people there can get the REI deal" and redeem it online or at a brand store, a Google rep told ClickZ News this morning.

Mountain View, CA-based Google's move comes one day ahead of Groupon's expected IPO announcement. Groupon, based in Chicago, is the clear-cut leader in the deals space, despite experiencing a tumultuous 2011 in social media.

While Google hasn't released subscriber numbers for Google Offers, it's probably not out of the question that the digital giant - because of its superb online reach - has already jumped into the No. 3 spot behind LivingSocial. Google Offers launched only five months ago in Portland, OR.

Tags:

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

WEBINARS

Jobs