Google's move comes one day ahead of Groupon IPO.
The first national Google Offers campaign launched this morning, as outdoors gear retailer REI is running a $25-for-$15 deal. The vouchers can be redeemed at the brand's 100-plus stores or at REI.com.
Google Offers is only live as a local merchants deals platform in 17 markets. But today's deal is available for all cities that Google plans on entering - around 40 - as a local player in the coming weeks.
"For instance, even though we aren't offering local deals in Oklahoma City today, people there can get the REI deal" and redeem it online or at a brand store, a Google rep told ClickZ News this morning.
Mountain View, CA-based Google's move comes one day ahead of Groupon's expected IPO announcement. Groupon, based in Chicago, is the clear-cut leader in the deals space, despite experiencing a tumultuous 2011 in social media.
While Google hasn't released subscriber numbers for Google Offers, it's probably not out of the question that the digital giant - because of its superb online reach - has already jumped into the No. 3 spot behind LivingSocial. Google Offers launched only five months ago in Portland, OR.
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET