Home  › Social › Social Commerce
rei

REI Runs First-Ever National Google 'Offer'

  |  November 3, 2011   |  Comments

Google's move comes one day ahead of Groupon IPO.

The first national Google Offers campaign launched this morning, as outdoors gear retailer REI is running a $25-for-$15 deal. The vouchers can be redeemed at the brand's 100-plus stores or at REI.com.

Google Offers is only live as a local merchants deals platform in 17 markets. But today's deal is available for all cities that Google plans on entering - around 40 - as a local player in the coming weeks.

"For instance, even though we aren't offering local deals in Oklahoma City today, people there can get the REI deal" and redeem it online or at a brand store, a Google rep told ClickZ News this morning.

Mountain View, CA-based Google's move comes one day ahead of Groupon's expected IPO announcement. Groupon, based in Chicago, is the clear-cut leader in the deals space, despite experiencing a tumultuous 2011 in social media.

While Google hasn't released subscriber numbers for Google Offers, it's probably not out of the question that the digital giant - because of its superb online reach - has already jumped into the No. 3 spot behind LivingSocial. Google Offers launched only five months ago in Portland, OR.

Tags:

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Jobs