Mobile app will push messages to race watchers near chain locations.
Subway will provide hyper-local and customized offers to watchers of the ING New York City Marathon as part of its sponsorship of the official mobile app.
Users will be directed to Subway locations lining the marathon course. In addition, select Subway locations will be highlighted for store offers and Subway street team placements on the app’s race map and guide. And when a race watcher is near one of the Subway locations, the app will push a message to them with information on special offers and giveaways, according to a Subway rep.
The $2.99 app also enables users to track up to 10 runners; watch live streaming of the professional races and NBC4 New York’s live coverage of the Nov. 6 event; access a city listing guide from MyCityWay with restaurant, attraction and retail listings; and get tourist information.
In order to use it, marathoners that run with their smartphones must select track mode. The app’s GPS will then transmit the runner’s location to everyone tracking them.
The app first launched in 2010. New York Road Runners, which hosts the Marathon each year, said there were 46,000 downloads of a free version and 21,000 of a premium paid version last year.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT