Mobile app will push messages to race watchers near chain locations.
Subway will provide hyper-local and customized offers to watchers of the ING New York City Marathon as part of its sponsorship of the official mobile app.
Users will be directed to Subway locations lining the marathon course. In addition, select Subway locations will be highlighted for store offers and Subway street team placements on the app’s race map and guide. And when a race watcher is near one of the Subway locations, the app will push a message to them with information on special offers and giveaways, according to a Subway rep.
The $2.99 app also enables users to track up to 10 runners; watch live streaming of the professional races and NBC4 New York’s live coverage of the Nov. 6 event; access a city listing guide from MyCityWay with restaurant, attraction and retail listings; and get tourist information.
In order to use it, marathoners that run with their smartphones must select track mode. The app’s GPS will then transmit the runner’s location to everyone tracking them.
The app first launched in 2010. New York Road Runners, which hosts the Marathon each year, said there were 46,000 downloads of a free version and 21,000 of a premium paid version last year.
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Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
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