Mashable to bring the best of ClickZ to its readers; ClickZ readers get to tap Mashable's social sharing tools.
ClickZ has been named a launch partner of Mashable's new publisher platform, which includes social subscription and sharing tools.
"This is a fantastic opportunity to give our readers access to new tools to share ClickZ news stories, commentary, and how to's that are selected for publication on the Mashable platform," said ClickZ Executive Editor Anna Maria Virzi. "This relationship should help us ensure that the next generation of marketers will get access to our in-depth news and expert advice about interactive advertising and marketing."
The Mashable Publisher Platform is an editorially-curated syndication experience, bringing the best content from ClickZ and other select publishers, directly to Mashable's community.
"As our community grows and digital continues to transform society in new ways, we want to offer more content that dives deeper into the topics that matter to our readers," said Adam Ostrow, executive editor and senior vice president of content, Mashable. "To achieve this we are bringing the best content from a select group of quality publishers who have expertise in specific topic areas directly to our community on Mashable.com, across our social channels and on our apps."
Key features of the Mashable publisher platform include:
Incisive Media's ClickZ, established in 1997, and ClickZ.Asia, launched in 2010, provide comprehensive news, commentary, and how to's focused on interactive marketing. Mashable is the largest independent news source dedicated to covering digital culture, social media, and technology.
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