Home  › Media › Publishing
Zachary Rodgers

New York Times Digital Chief Nisenholtz to Retire

  |  November 7, 2011   |  Comments

Martin Nisenholtz, the architect of The New York Times digital strategy, is set to retire by the end of the year. He's been with the company for 14 years.

Nisenholtz, whose title is SVP, digital operations for The New York Times Company, initiated many of the key products that gave The New York Times its reputation as a forward-thinking newspaper publisher. Those projects included the launch of the Times first website in the late '90s, mobile experiences in more recent years, and various digital subscription initiatives.

Some of them backfired, such as the Times' ill-fated first paywall experiment, in which it restricted columns from the paper's Op-Ed page to subscribers.

He also presided over the development of innovative ad executions, such as the company's synchronized display ads for Apple over the past several years, and a recent Ralph Lauren takeover of the publisher's iPad app.

ClickZ & Efectyv MarketingConvergence Analytics: Digital Measurement in Transition
This joint report by ClickZ and Efectyv Marketing seeks to identify how the evolution of digital analytics affects and challenges practitioners, vendors, and investors. Download it today!

COMMENTSCommenting policy

comments powered by Disqus

ABOUT THE AUTHOR

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

WEBINARS

e-Learning Courses

Jobs

    • Digital Marketing Manager
      Digital Marketing Manager (Ready Set Rocket) - New York  Ready Set Rocket is seeking an experienced online marketer to join our team as the...
    • Display Media Buyer
      Display Media Buyer (Centerfield Media) - El Segundo   Centerfield Media is an online performance marketing organization specializing in...
    • Search Engine Media Buyer
      Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...