Nisenholtz helped give the Times its reputation for digital innovation.
Martin Nisenholtz, the architect of The New York Times digital strategy, is set to retire by the end of the year. He's been with the company for 14 years.
Nisenholtz, whose title is SVP, digital operations for The New York Times Company, initiated many of the key products that gave The New York Times its reputation as a forward-thinking newspaper publisher. Those projects included the launch of the Times first website in the late '90s, mobile experiences in more recent years, and various digital subscription initiatives.
Some of them backfired, such as the Times' ill-fated first paywall experiment, in which it restricted columns from the paper's Op-Ed page to subscribers.
He also presided over the development of innovative ad executions, such as the company's synchronized display ads for Apple over the past several years, and a recent Ralph Lauren takeover of the publisher's iPad app.
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.
September 9, 2015
12pm ET/9am PT
September 16, 2015
12pm ET/9am PT
September 23, 2015
12pm ET/ 9am PT