Home  › Media › Publishing
Zachary Rodgers

New York Times Digital Chief Nisenholtz to Retire

  |  November 7, 2011   |  Comments

Martin Nisenholtz, the architect of The New York Times digital strategy, is set to retire by the end of the year. He's been with the company for 14 years.

Nisenholtz, whose title is SVP, digital operations for The New York Times Company, initiated many of the key products that gave The New York Times its reputation as a forward-thinking newspaper publisher. Those projects included the launch of the Times first website in the late '90s, mobile experiences in more recent years, and various digital subscription initiatives.

Some of them backfired, such as the Times' ill-fated first paywall experiment, in which it restricted columns from the paper's Op-Ed page to subscribers.

He also presided over the development of innovative ad executions, such as the company's synchronized display ads for Apple over the past several years, and a recent Ralph Lauren takeover of the publisher's iPad app.

ClickZ Live Vancouver | July 18, 2013 Marketers Rejoice! ClickZ has launched ClickZ Live, an educational series to bring you innovative online marketing strategies and techniques. Learn to construct and successfully execute multi-channel marketing campaigns, plus identify key metrics and translate them into actionable plans.
Thursday, July 18: ClickZ Live will be in Vancouver, BC. Register before July 1 to save $100!

COMMENTSCommenting policy

comments powered by Disqus

ABOUT THE AUTHOR

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

e-Learning Courses

Jobs

    • SEO Manager, HotPads
      SEO Manager, HotPads (Zillow) - San Francisco  HotPads is a map-based housing search engine on a mission to make the internet a better place...
    • Digital Media Director
      Digital Media Director (Starcom) - New York Digital Media Director - (NYC) Position Summary: The Digital Director needs to be change agent who...
    • Editorial Intern, Digital Marketing
      Editorial Intern, Digital Marketing (ClickZ) - New York ClickZ is seeking a hard-working summer intern with an interest in all things digital...