Home  › Media › Publishing
nisenholtz-190

New York Times Digital Chief Nisenholtz to Retire

  |  November 7, 2011   |  Comments

Nisenholtz helped give the Times its reputation for digital innovation.

Martin Nisenholtz, the architect of The New York Times digital strategy, is set to retire by the end of the year. He's been with the company for 14 years.

Nisenholtz, whose title is SVP, digital operations for The New York Times Company, initiated many of the key products that gave The New York Times its reputation as a forward-thinking newspaper publisher. Those projects included the launch of the Times first website in the late '90s, mobile experiences in more recent years, and various digital subscription initiatives.

Some of them backfired, such as the Times' ill-fated first paywall experiment, in which it restricted columns from the paper's Op-Ed page to subscribers.

He also presided over the development of innovative ad executions, such as the company's synchronized display ads for Apple over the past several years, and a recent Ralph Lauren takeover of the publisher's iPad app.

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Resources

Jobs