Home  › Search › SEO

Marketer Contends Google+ Brand Pages Lack Verification Process

  |  November 9, 2011   |  Comments

Will the real [fill in the blank] come forward?

A search marketer has flagged a potential oversight in Google+ Pages for brands that allows for the creation of multiple pages with the same name.

"Page validation or at least ONE page name should be the rule. Not sure if it's a bug or by design. Bad user UX," said Michael Orlinski, director of search marketing, Overdrive Interactive, in a tweet.

Case in point - here's the authorized ClickZ Google+ page:

google-clickz

Here's a spoof, created by Orlinski:

google-clickz-spoof

"I can create a page name exactly the same, but I could have links for my own cause. There is no real verification process presently, so for new Google+ page builders it’s a potential threat to be aware of…" he warned in an email interview with ClickZ News.

Google says it provides verification badges to businesses and brands that are "subject to broad-based impersonation."

"Verification badges are designed to help our users find what they're looking for by ensuring that people, brands and businesses that are subject to impersonation are protected. Because of this, it’s intended primarily for globally known brands," a spokesperson told ClickZ in an email.

In contrast, Facebook blocks third parties from setting up multiple pages that use the same name. For instance, when someone tries to set up a Facebook Page for "Pearl Jam," they get a message that reads: "Our automated system will not allow the name 'Pearl Jam'."

facebook-authenticate

Updated with comments from Google.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Anna Maria Virzi

Anna Maria Virzi, ClickZ's executive editor from 2007 until 2012, covered Internet business and technology since 1996. She was on the launch team for Ziff Davis Media's Baseline and also worked at Forbes.com, Web Week, Internet World, and the Connecticut Post.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Search newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...