Home  › Search › SEO

Marketer Contends Google+ Brand Pages Lack Verification Process

  |  November 9, 2011   |  Comments

Will the real [fill in the blank] come forward?

A search marketer has flagged a potential oversight in Google+ Pages for brands that allows for the creation of multiple pages with the same name.

"Page validation or at least ONE page name should be the rule. Not sure if it's a bug or by design. Bad user UX," said Michael Orlinski, director of search marketing, Overdrive Interactive, in a tweet.

Case in point - here's the authorized ClickZ Google+ page:

google-clickz

Here's a spoof, created by Orlinski:

google-clickz-spoof

"I can create a page name exactly the same, but I could have links for my own cause. There is no real verification process presently, so for new Google+ page builders it’s a potential threat to be aware of…" he warned in an email interview with ClickZ News.

Google says it provides verification badges to businesses and brands that are "subject to broad-based impersonation."

"Verification badges are designed to help our users find what they're looking for by ensuring that people, brands and businesses that are subject to impersonation are protected. Because of this, it’s intended primarily for globally known brands," a spokesperson told ClickZ in an email.

In contrast, Facebook blocks third parties from setting up multiple pages that use the same name. For instance, when someone tries to set up a Facebook Page for "Pearl Jam," they get a message that reads: "Our automated system will not allow the name 'Pearl Jam'."

facebook-authenticate

Updated with comments from Google.

ClickZ Live San Francisco Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! (August 10-12) Educating marketers for over 15 years, we return to San Francisco this August with our action-packed, educationally-focused agenda that will cover every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.

ABOUT THE AUTHOR

Anna Maria Virzi

Anna Maria Virzi, ClickZ's executive editor from 2007 until 2012, covered Internet business and technology since 1996. She was on the launch team for Ziff Davis Media's Baseline and also worked at Forbes.com, Web Week, Internet World, and the Connecticut Post.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Search newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...
  • Online Marketing Analyst
    Online Marketing Analyst (FULLBEAUTY Brands ) - New YorkINTRODUCTION: Are you interested in a unique career opportunity where you can represent...
  • Copy Editor
    Copy Editor (ClickZ / Search Engine Watch) - New YorkROLE OVERVIEW The role of the copy editor for ClickZ has many demands. Ultimately, the copy...