Home  › Media › Mobile
amazonfresh-checkout-new-homepage

Seattle's AmazonFresh Delivery Service Adds Mobile Proficiency

  |  November 9, 2011   |  Comments

Android, iPhone, and Windows apps arrive as service expands to 80 zip codes in the Seattle area

amazonfresh-checkout-new-homepageAmazonFresh, an online grocery delivery service in Amazon.com's hometown that launched in 2007, has a new iPhone app from digital marketing agency Metia/Seattle. The app enables users to order groceries and other Amazon items, as well as to schedule deliveries.

Metia/Seattle designed and implemented the iPhone app, as well as an app for the Windows Phone.

AmazonFresh delivers to about 80 zip codes in the Seattle area. It offers approximately 61,000 items from 300 brands. It also enables users to order some non-grocery items from Amazon.com. In fact, according to AmazonFresh rep Anya Waring, the service's most popular product is currently the Steve Jobs biography by Walter Isaacson. However, she says bananas and Diet Coke are consistent customer faves.

The service also has an app for Android devices. Andrew Martin, VP at Metia/Seattle, says Amazon built the Android app in-house, but Metia worked on the Windows and iPhone versions. The Windows app launched at the beginning of summer; the Android app launched in the middle of summer, Martin adds. AmazonFresh did not disclose the number of downloads.

Martin says the firm has been working with Amazon for 9 to 12 months. Metia handled all the design and implementation of the app in-house. "Really what we tried to do is to make it as easy as possible to maintain upcoming orders," he said.

To do that, the app features an intuitive search function that Metia says makes it easy to find items. And shoppers can use their iPhone camera to scan an item's barcode and add it to their current or future shopping lists. What's more, after finding an item, shoppers can tap it to view the product page, which includes details like ingredients and nutrition facts. They can also schedule reminders for infrequently purchased products.

To raise awareness in the Seattle area, Waring says AmazonFresh notified its existing AmazonFresh customers, existing Amazon.com customers in Seattle, and AmazonFresh followers on Facebook and Twitter. AmazonFresh has also reached out to local media outlets.

According to AmazonFresh, while the service has consistently added new delivery zip codes, "we are not announcing any plans to expand beyond Seattle at this time."

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

Lisa Lacy

Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

WEBINARS

Resources

Jobs