As head of strategic partnerships, Finn will work alongside former Google political ad sales head Peter Greenberger.
Mindy Finn, Republican digital strategist and a veteran of the Romney '08 and Bush '04 presidential runs, is the latest member of Twitter's growing Washington, D.C. team. Finn will serve as head of strategic partnerships, working alongside former Google political ad sales head Peter Greenberger, now Twitter's political ad sales lead.
"The 2012 election cycle is heating up and that creates all kinds of opportunities for campaigns to use Twitter to communicate with potential voters. Some of that activity is organic use of the platform, and more and more of it is through our Promoted Products," noted Twitter spokesperson Matt Graves in an email to ClickZ.
Twitter opened its ad platform to political advertisers in September.
The company has a "small office" in D.C. for its staff of four dedicated to public policy and evangelizing the platform to legislators and others on Capitol Hill. Colin Crowell heads global public policy efforts for the company, while Adam Sharp educates people in government about how to use the platform. Sharp does not do sales, according to Graves.
Finn started with Twitter November 7. In recent years, she emerged as a thought leader among Republican digital strategists, leading the digital efforts of Romney's 2008 primary campaign as e-strategy director, and later forming Engage, a D.C.-based digital shop serving GOP candidates and advocacy groups, along with Engage president Patrick Ruffini.
Finn also worked on the Bush-Cheney '04 campaign and with the Republican National Committee. Most recently, she and the Engage team worked with Tim Pawlenty's now-shuttered presidential primary campaign.
Finn and Ruffini also played a key role in the establishment of Rebuild the Party, a coalition created after the '08 election to promote new digital strategies for modernizing and injecting youth into Republican campaigns.
Twitter would not share any other details about its plans for the political ad sales team or its staff in D.C.
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Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.
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Gartner Magic Quadrant for Digital Commerce
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